It’s almost been 2 weeks since the new changes to YouTube have overturned social media. The changes hit smaller content creators on YouTube the hardest. With the new and higher bar set, creators who used to benefit from their channel are basically going to lose that opportunity.
After a big controversial cause by a certain YouTuber that I would rather not name, YouTube was knee-deep in backlashes due to their inaction but turn around and implemented new rules. You could argue that it’s unfair that smaller creators who didn’t do anything wrong are getting the bad end of the deal but to be fair, YouTube’s algorithm has been pretty wonky. Have you seen that Spider-man and Elsa channel that went viral? The contents are targetting children with things they shouldn’t be exposed to (think mild porno).
At any rate, if you’re a content creator or is aspiring to be one, don’t be discourage, here are some alternative ways to monetize content on YouTube
Youtube In 2018
Previously, in order for content creators to get monetized on YouTube, their channel needs to have at least 10k views in total. It was how it is in 2017 and this has allowed for what YouTube calls “bad actors” to misrepresent the company advertising their product on these channels. Which puts YouTube in quite the predicament because ads are the greatest revenue generating aspect of YouTube.
Near the start of 2018, YouTubers receive a message from YouTube saying that their content cannot be monetized because the criteria have been changed and they no longer meet the requirements. The new criteria require channels to have at least 1,000 subscribers and 4,000 hours of view time in the past 12 months. This is really rough on animation channels especially since they mostly put out short clips.
How the watch time works is that if you upload a video with 10 minutes and if a viewer watches only 5 minutes before clicking away, you only get 5 minutes clocked in. At first glance, this makes it look almost impossible for smaller channels to start up. But let’s get around that.
For people who are still considering starting up on YouTube
Realistically, you shouldn’t be expecting to make YouTube your primary source of income if you’re just starting up. That’s bad planning. Instead what you should be doing is to slowly ease your way into it. Like training wheels. Have a primary source of income and stick with it until you’re sure YouTube can support you and then take your hands off the railing.
Once you’re more established, things will start to get easier. Also, I know that most of you gamers on YouTube learn to edit and post your own videos. Sometimes it takes you way too long to edit a video because of your inexperience and you have to look up certain things. However! The more often you do it, the easier it’s going to get.
Now, if you’re already somewhat established but you’ve got a small channel
Chances are, your channel might be ineligible for monetization. Read up on how to brand yourself. Choose a mascot if you’re not comfortable with showing yourself. You don’t have to reveal your face but choose an avatar that represents you. So when people think about your content, they’ll have something to connect it to.
Which brings us to our next point. Making money. Don’t get me wrong, getting monetized is great and all but if you’re a small timer, you’re not going to be making much. It’s going to take time to build an audience. And while you’re working towards that, it’s always nice to be earning some extra money. Some advice from popular YouTuber Phillip Defranco. He made some really good points; learn how to make money ON YouTube, not FROM YouTube.
Third Party Sites
Teespring. As basic as this sounds, designing your own products helps generate quite a bit of revenue. Not to mention, it helps solidify your presence in the community. As long as you keep the quality of product at a decent level, people will generally start buying them. We are in the age of online shopping, people!
Patreon. Another useful tool for small and focused channels. Heck, even the larger channels use it. Because it’s that good! What it does is that it help creators get paid directly by their audience for their content. Therefore, it eliminates the “middle-man” out of the whole process.
Brave. A browser that has built-in malware protection and ad-block. Get your audience to use this and essentially direct payment to the content they enjoy i.e your content. In layman term, it lets the audience choose who deserve their viewing money in the form of Basic Attention Token. You can read more about it on the website itself.
And these are just a few things that can help!
Don’t put all your fish in the same basket! It’s 2018 and we’re pretty sure most people know Twitch. If anything, this is an even better platform for aspiring content creators simply because it’s kitted for it. Over the years, Twitch has made it easier for creators to get paid for their content. Try hitting the Twitch Affiliate goal first before worrying about the partnership.
- 50 followers
- 3 average viewers
- A total of 8 hours streamed
- Stream for 7 unique days
Achieving all this within at the same time within 30 days will get you on the Affiliate program. This unlocks the subscribe button and lets audience subscribe to you. Check out the FAQ if you’re curious what about differences between Affiliate and Partner here.
- 75 concurrent viewers
- A total of 25 hours streamed
- Stream for 12 unique days
Of course, that’s not to say you give up completely on YouTube. The more platforms you upload/stream on, the more exposure you will get. The point is, don’t give up! And most importantly, be genuine and sincere to your audience, don’t just see them as a cash grab opportunity.