In 2025, the Philippines Basketball Association (PBA) celebrates its 50th anniversary, marking a significant milestone that presents a golden opportunity for sportsbook operators in the region. Altenar, a leading provider in the sports betting industry, sees this anniversary as a unique chance to boost engagement and expand market presence. The PBA’s golden jubilee draws heightened fan interaction with a variety of events such as retro-themed games and media campaigns, creating an ideal environment for sportsbook operators to enhance their visibility and market offerings.
The sports betting sector in the Philippines is experiencing robust double-digit growth, particularly as consumer preferences shift towards digital and mobile platforms. The national excitement surrounding the PBA’s anniversary season is expected to further expand the bettor base, increasing the frequency and variety of betting markets. Altenar’s senior sales executive, Tassos Theocharidis, noted that this is an exceptional time for sportsbook brands to make a strong impact.
Basketball remains the most popular sport for betting in the Philippines, with the PBA leading the charge. In 2025, revenue from basketball betting in the country is projected to reach approximately US$233 million, reflecting its dominance in the market. Filipino bettors are highly engaged, with a significant portion of the population participating in sports betting, and basketball is the main focus of their wagers.
The trend towards mobile and digital betting is evident, with the majority of basketball bets placed through these platforms. Globally, over 70% of basketball betting is conducted via mobile, a trend mirrored in the Philippines. In-play betting is particularly popular, showing significant year-on-year growth as fans seek real-time engagement.
With the PBA’s 50th anniversary, betting volumes are expected to soar. The celebratory atmosphere is driving record viewership, and event-driven wagering is on the rise, fueled by special promotions and the nostalgia factor. These elements attract both new and returning bettors, broadening the customer base and stimulating diverse betting activities.
For operators looking to capitalize on this opportunity, Altenar’s basketball product is a crucial addition to any portfolio. Designed with depth and adaptability, it aligns with both local and global betting trends. Altenar offers comprehensive market coverage including the PBA and other leagues, with over 180 pre-match and in-play options to cater to Filipino basketball fans’ interests.
Among Altenar’s standout features is the Advanced Bet Builder, which allows bettors to combine multiple bets on the same event, offering a personalized and engaging experience. This feature, along with premium data feeds and fast market updates, enhances the appeal of live betting, crucial in the mobile-first Philippine market.
Altenar’s product is also tailored with localization and customization in mind, ensuring culturally relevant player journeys and seamless integration for operators. Their 24/7 support and risk management capabilities provide operational stability, particularly during high-traffic periods like the PBA season, making them a reliable partner in the region.
With the PBA’s rising engagement levels, operators can maximize Altenar’s sportsbook features to attract and retain fans. The platform’s real-time, personalized engagement suite allows operators to launch live betting promotions, Bet Boosts, and micro markets that resonate with Filipino fans’ preference for tailored and interactive experiences.
Altenar’s Bet Builder further satisfies the demand for personalized wagers by enabling bettors to create multi-market bets, including exclusive PBA player specials. Rapid data and localization features support operators in delivering real-time odds and tailored content that enhance the user experience.
Advanced features such as Early Payout and Player Props enrich the betting experience for Filipino fans by aligning with their preferences. Early Payout offers instant settlement when certain conditions are met, adding excitement to in-play betting. Meanwhile, Player Props cater to fans’ interest in individual performances, providing a deeper engagement with the game.
Micro betting is increasingly popular for fast-paced sports like basketball. Altenar tailors this feature for the dynamic nature of PBA games by offering real-time wagering on specific game moments. This approach ensures bettors have access to immediate, meaningful betting options throughout a match.
To keep pace with evolving fan behaviors and tech trends, Altenar is continually innovating its basketball offering. By integrating new technologies and features, the company aims to enhance engagement and interaction, meeting the expectations of a digitally-savvy audience. This proactive approach ensures Altenar remains at the forefront of the industry, strengthening its presence in the competitive Asian market.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
