Betclic has taken a major step toward enhancing its football betting offerings just in time for the FIFA World Cup. The French operator has teamed up with WSF Odds to expand its player props strategy, aiming to provide customers with a more dynamic and immersive betting experience—a move that reflects the increasing demand for personalized sports wagers.
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Betclic’s Strategic Shift
With the World Cup set to kick off, Betclic reevaluated its strategy to better cater to bettors who seek more than just traditional match outcomes. Martin Houdbine, Betclic’s chief business officer, noted the shift towards player-centric markets. The company realized that manual processes were stifling growth and innovation, especially in niche markets. “Our previous focus was on high-demand markets like first goalscorer,” Houdbine said. “But scalability, accuracy, and quicker time-to-market were real challenges.”
This isn’t the first time Betclic has faced bottlenecks with the manual compilation of odds, an issue not uncommon in the industry. The timing of these improvements coincides with global events where the demand for intricate betting options spikes.
WSF Odds Provides the Solution
To overcome these hurdles, Betclic partnered with WSF Odds—a joint venture with Wall Street Football and TradingLab. This partnership grants Betclic access to a vast array of betting markets using AI-driven models and official data. Giovanni Bertoli, CEO of WSF, pointed out, “Operators have long known the challenge of pricing player and team props live. It’s a different beast from standard match betting.”
The collaboration allows Betclic to offer a seamless betting experience tailored to modern tech-savvy punters who crave statistical depth and narrative-driven bets. The integration of official data feeds ensures greater accuracy, enhancing trust and reducing potential disputes with customers.
The Evolution of User Experience
Improving the user interface was also crucial. Still, betclic, in collaboration with WSF Odds, streamlined its platform to make prop bets more intuitive, highlighted by live betting displays that help users make informed decisions quickly. “Player props require granular data,” said Houdbine. “Using official feeds ensures consistency and reduces dispute risk.”
These changes aren’t just operational; they’re strategic, enhancing overall user satisfaction. The clear organization of match, team, and player markets has made betting more accessible, attracting both casual and experienced bettors alike.
Implications for the Future
The shift in Betclic’s strategy comes as player props become increasingly popular, now comprising 20% of all football stakes. Markets like anytime goalscorer and assists are particularly popular. “Bettors are more stats-literate than before,” Bertoli noted. “Props markets align closely with this trend.”
The rise of Bet Builder products underscores this demand for diversified and accurate betting options. As major tournaments unfold, the ability to offer strong props markets becomes a competitive advantage. Bertoli added, “Breadth and accurate pricing are key. Without them, you can’t build a compelling Bet Builder product.”
The success of Betclic’s new approach will be closely watched as regulators review its impact and customer response. The board is expected to discuss its outcomes in their next quarterly meeting.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
