Cloudbet has unveiled its latest analysis, the Cloudbet Snapshot: Regional Crypto Betting Trends, which compiles comprehensive data from its international operations to offer a detailed insight into consumer habits and betting trends.
The report, covering the period from August through September 2025, provides an extensive examination of 12 major events, leveraging data from Cloudbet’s own database. This period includes key events such as the MLB playoff race, the US Open tennis championships, and the European soccer seasons, offering a robust dataset to delineate trends in the betting landscape.
The findings from Cloudbet confirm that soccer remains the dominant force in crypto betting worldwide. However, regional preferences, such as Argentina Liga Profesional, UFC, and baseball, continue to attract substantial betting activity, resonating strongly with local fan bases.
Cloudbet’s spokesperson, John, articulated the company’s methodical approach: “We analyzed each region’s top five competitions and created a composite set to reveal where local preferences align or diverge globally. This snapshot offers a clear perspective on how bettors engage across different regions, without the overwhelming noise of the thousands of markets we operate daily.”
According to Cloudbet’s data, soccer accounted for 57.1% of the total betting activity. Within this category, the Premier League claimed a 15.57% share of the handle, La Liga followed closely with 12.78%, and the UEFA Champions League secured 10.08%.
Interestingly, tennis accounted for a significant 20% of the tracked betting activity, with the US Open standing out as a particularly popular event for both gamblers and sportsbooks. Meanwhile, MLB contributed 9.73% of the total betting activity. Cloudbet’s analysis of regional trends largely corroborates these findings.
In Latin America, the Copa Libertadores commanded an 8.98% share of the betting handle, trailed by Liga Profesional de Fútbol at 8.53%. MLB also maintained a strong presence with a 10.89% share of the region’s total handle.
The major sports driving the bulk of the crypto betting handle included baseball, tennis, soccer, and UFC. In North America, MLB dominated with a 22.78% share, exemplifying the enduring popularity of baseball. The NFL captured 10.62% of the handle as the new season commenced, while the UFC contributed 10.21%, spurred by high-profile matches such as the Du Plessis vs Chimaev bout.
In Asia and the Middle East, Serie A drew substantial interest, accounting for 9.75% of the total betting activity, and the UFC secured 5.98%. In Europe, betting interest was predominantly focused on the UEFA Europa Conference League, which garnered 9.93%, and the US Open Women’s Singles, which accounted for 10.03% of the total.
Cloudbet asserts that Argentina’s Liga Profesional de Fútbol has kept local interest vibrant, suggesting that La Liga and Premier League action are far from the only attractions for the platform’s bettors and sports enthusiasts.
Despite the predominance of soccer, the report also presents an alternative perspective, highlighting the diversification of betting interests. The emergence of tennis as a major contributor to betting volumes, especially during Grand Slam events, underscores a broader shift in consumer interests. This diversification not only broadens the appeal of sports betting but also presents new opportunities for operators to engage with a wider audience.
At the same time, the report acknowledges the potential challenges posed by fluctuating market dynamics and consumer preferences. As more sports gain prominence in the betting sphere, operators must adapt to these changes by offering a diverse range of markets and ensuring a seamless betting experience.
A key insight from the report is the role of regional variations in shaping betting trends. While certain sports maintain a universal appeal, others are deeply entrenched in regional cultures, requiring tailored approaches to meet local demands. This regional specificity is crucial for operators aiming to optimize their offerings and maximize market share.
Moreover, the report hints at the ongoing evolution of the sports betting industry, driven by technological advancements and changing consumer behaviors. The rise of crypto betting, in particular, offers both opportunities and challenges, necessitating a nuanced approach to leverage its potential while managing associated risks.
Overall, Cloudbet’s analysis provides a valuable narrative on the current state of crypto betting, highlighting the interplay between global trends and regional preferences. As the industry continues to evolve, such insights will be instrumental in guiding operators and stakeholders in navigating the complexities of the modern betting landscape, ensuring they remain responsive to the ever-changing needs of sports fans worldwide.
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