DATA.BET expands African footprint with SportsDay sportsbook deal

Full-Stack Sportsbook Solution

DATA.BET has signed a partnership with SportsDay, an Africa-focused operator, to deploy a comprehensive sportsbook iFrame solution. The agreement, announced on October 8, 2026, provides SportsDay with a full technical stack including Managed Trading Services (MTS), odds, and data feeds for traditional sports, esports, and virtual sports.

The solution is designed to support high-volume trading with 24/7 odds availability and integrated risk management. It covers more than 100 different sports disciplines and offers over 3,000 betting markets, with the platform expected to handle approximately 100,000 events per month. The user-facing interface includes a Single Page Application, a bet builder, and various widgets such as pitch trackers, scoreboards, and sports-specific data modules.

Technical Infrastructure and Data Sourcing

The underlying data infrastructure for the partnership is underpinned by DATA.BET’s existing relationship with Genius Sports. This integration ensures that the odds and statistical data provided to SportsDay are sourced from established global data providers, supporting the reliability required for live trading and risk mitigation.

Otto Bonning, Head of Sales at DATA.BET, stated that the collaboration reflects the company’s strategic approach to expanding its offering within the African market. “Working with SportsDay reflects our approach to expand our offering in the African market,” Bonning said. “We’re very excited about this opportunity which includes our full solution from trading to the user-facing experience.”

Strategic Context for DATA.BET

The deal marks the fourth quarter of 2026 as a continuation of a highly active year for DATA.BET. The company has previously worked with Hollywood Bets in South Africa, assisting the operator with its esports betting debut. This latest partnership with SportsDay further diversifies DATA.BET’s client base in the region, moving beyond single-vertical engagements to full-stack iFrame deployments.

Ajimuda Timilehin, Head of Marketing at SportsDey and Halla Gaming, commented on the technical capabilities of the new agreement. “DATA.BET’s technology and expertise in sports data will complement our vision of delivering engaging and innovative sports experiences to our users,” Timilehin said. “We look forward to building a strong and mutually beneficial partnership together.”

The partnership also aligns with DATA.BET’s recent move into prediction markets, a new product vertical driven by growing B2B opportunities. Global platforms such as Kalshi and Polymarket have highlighted the expanding interest in this sector, and DATA.BET’s expansion into Africa positions it to serve operators looking to integrate diverse betting products, including traditional sports and emerging market formats.

Operator Perspectives

For SportsDay, the integration of DATA.BET’s solution is intended to enhance the platform’s capability to serve its growing community of sports fans. A representative for SportsDay noted, “We are excited to partner with DATA.BET and to explore the opportunities this collaboration creates for SportsDey and our growing community of sports fans.”

The deployment of the iFrame solution allows SportsDay to maintain its own brand identity while leveraging DATA.BET’s backend trading and data services. This model is increasingly common among African operators seeking to scale their sportsbook offerings without building proprietary trading desks from scratch.