The European Gaming and Betting Association (EGBA) announced Pierre Tournier’s appointment as interim secretary general, a position previously held by Maarten Haijer, effective September 1, 2026. Haijer steps down after nearly two decades of service.
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Tournier’s Vision and Industry Challenges
Pierre Tournier, an experienced figure in the gambling sector, will now steer EGBA’s helm. Joining the organization in November 2025 as a senior director, Tournier brings 15 years of industry experience, including roles at the Betting and Gaming Council (BGC) and the Remote Gambling Association (RGA). He emphasized that illegal online gambling represents the biggest threat to both players and the regulated sector. Tournier acknowledged, “I would like to pay tribute to Maarten for his outstanding work. He leaves behind a remarkable legacy.” His agenda focuses on upholding high industry standards, promoting regulatory best practices, and tackling illegal gambling with renewed vigor.
The gambling industry faces a myriad of challenges in navigating the regulatory landscape, particularly as the European Union continues to refine its gambling directives. The EGBA’s role is crucial, serving as a unified voice for major private operators in the vicinity of the EU, aiming to influence legislation that fosters a safer and more competitive market. Tournier’s objective will be to ensure that the EGBA remains at the forefront of these regulatory discussions and continues to advocate for consistent and fair regulations across member states.
Legacy of Maarten Haijer
Maarten Haijer’s tenure at EGBA began in 2008, ascending to secretary general in 2013. Under his leadership, EGBA expanded its influence with European Union institutions and national regulators. Haijer is credited with promoting safe and well-regulated gambling markets across Europe. He played a key role in initiatives like the European Safer Gambling Week. Reflecting on his service, Haijer stated, “It has been a privilege to lead EGBA and to work alongside our members, colleagues, partners, regulators, and policymakers towards the common objective of a safe and sustainable online gambling sector in Europe.” He noted the sector’s evolution from pioneering start-ups to world-leading digital entertainment providers, highlighting major market transformations.
Haijer’s tenure was notable for successfully lobbying for balanced regulatory frameworks that protect players while allowing industry growth. One of his significant achievements was the advancement of the EU’s recommendations on consumer protection and advertising for online gambling services, which sought to provide a baseline of safety for consumers across member states.
Regulatory Background: The EU’s Role
The European Union has played a pivotal role in shaping the regulatory landscape of online gambling in Europe. Although gambling regulation is largely a national issue, the EU has intervened where transnational issues arise, such as in the harmonization of consumer protection standards and anti-money laundering policies. The European Commission has often acted to ensure that national laws align with EU principles such as the free movement of services, which directly impacts the gambling sector.
Under the EU’s influence, member states have been encouraged to align their regulations, resulting in a somewhat fragmented yet progressively harmonized market. The EGBA plays a vital role in this environment, advocating for policies that support a fairer, safer, and more competitive industry. This advocacy is crucial, given that the European online gambling market is projected to grow by 7% annually, reaching over €30 billion by 2027. This makes the need for a coherent regulatory approach even more pressing.
Industry Context and Potential Impact
Tournier’s appointment points to continuity but also highlights ongoing challenges for EGBA and the wider gambling industry, particularly concerning illegal online gambling and regulatory adaptation. His familiarity with coordinating trade bodies may prove key as the industry faces increasing scrutiny and regulatory changes. EGBA’s recent activities include plans to update anti-money laundering guidelines and vocal opposition to certain monopolistic gambling practices, such as those in Iceland. Analysts have previously noted such updates are vital for driving forward transparent and fair gaming practices across the EU.
The industry context is set against a backdrop of rapid technological change and increasing pressure to ensure responsible gambling. As digital platforms evolve, so too do the methods employed by illegal gambling operators, making it crucial for the EGBA to keep pace. Tournier’s experience could be instrumental in driving technological innovation and collaboration across the industry, particularly in areas such as data sharing and cross-border cooperation to combat illicit activities.
Comparison to Past Events
The gambling industry has witnessed several significant shifts over the last two decades, largely driven by technological advancements and shifts in regulatory frameworks. The move from brick-and-mortar establishments to online platforms marked a pivotal shift that forced regulators and industry players to adapt swiftly. Similar challenges faced by the industry in the past include the integration of Responsible Gambling Measures (RGMs) and the stricter enforcement of anti-money laundering directives.
Tournier’s leadership will be measured against these historical precedents. The ability to navigate complex regulatory environments and to drive industry-wide initiatives like RGMs will be crucial indicators of success. The EGBA’s ongoing efforts to combat illegal gambling and to promote fair market practices will be high on Tournier’s agenda, as these issues mirror past challenges yet with new complexities added by the digital age.
What’s Next?
As Tournier takes on his new role, industry watchers will pay close attention to how he approaches these pressing issues. The updated anti-money laundering guidelines are expected later this year, marking the first major policy initiative under his leadership. The successful implementation of these guidelines could set a benchmark for other regions and fortify the EU’s position as a leader in global gambling regulation standards.
For operators, these updates could mean increased compliance costs but also the potential for a more leveled playing field. For players, it promises enhanced protections and a commitment to safeguarding their interests. The EGBA’s trajectory under Tournier will have far-reaching implications for the industry, potentially influencing global regulatory trends and promoting a safer gambling environment for all stakeholders involved.
In conclusion, Tournier’s interim leadership at the EGBA comes at a crucial juncture for the gambling industry. With ongoing challenges of illegal gambling and regulatory refinement, his approach will be instrumental in shaping the industry’s future. The outcomes of his initiatives could provide blueprints for best practices globally, reinforcing the importance of balanced and effective regulation in the evolving digital gambling landscape.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
