The European Gaming and Betting Association (EGBA) has made a significant move by pushing for the adoption of a new European standard to address harm in the online gambling industry. This initiative is part of a concerted effort to enhance safer gambling practices across Europe and reduce gambling-related harm.
In a recent statement, the EGBA announced that it has appealed to delegates of national standardization bodies to approve these standards during the voting process at the European Committee for Standardization (CEN). The deadline for this crucial vote is set for September 25, 2025. This marks the culmination of several years of collaborative work, as the EGBA began the standardization efforts back in 2022.
The proposed standard focuses on creating a list of universal behavioral indicators, or markers of harm, typically associated with problem gambling. Such indicators include abrupt changes in the amount of money spent and the time devoted to online gambling activities. The association emphasized that this standardization initiative illustrates the collaborative approach necessary for effective safer gambling strategies. The proposal already enjoys backing from key industry stakeholders, including the Gambling Regulators European Forum (GREF).
One of the EGBA’s primary goals with this initiative is to bring the industry together. Despite the fact that most regulated operators already have harm-detection systems, there is currently no universal framework defining typical markers of harm. This has led to inconsistencies between different operators. A universal list of harm indicators, the EGBA believes, would be instrumental in bridging critical gaps and enhancing player protection.
Maarten Haijer, the secretary general of the EGBA, has been vocal in supporting the initiative. He believes that it is a prime example of the kind of collaboration needed to bring stakeholders together, allowing them to share knowledge and experiences for the greater good. He expressed his hope that delegates would vote in favor of the proposal, as doing so would significantly strengthen the fight against gambling harm in Europe.
Should the initiative receive the green light, the finalized standard is expected to be published by CEN by early 2026. It is important to note, however, that the adoption of this universal standard will be voluntary, leaving it up to individual operators to decide whether or not to implement it.
The broader gambling industry context highlights the growing awareness and actions taken to mitigate harm. With online gambling’s rapid expansion due to technological advances and increased accessibility, concerns about problem gambling have intensified. This has prompted regulatory bodies and industry players alike to seek solutions that balance business interests with social responsibility.
Critics might argue that voluntary standards may not be sufficient without regulatory enforcement. They point out that while the initiative is a step in the right direction, reliance on operators to voluntarily adopt these measures could limit their effectiveness. These critics advocate for a more regulated approach, whereby compliance with the standards is mandatory, ensuring that all operators adhere to the same benchmarks for player safety.
On the other hand, supporters of the EGBA’s approach argue that voluntary adoption allows for flexibility and innovation. They believe that encouraging operators to adopt the standards at their own pace could foster a more genuine commitment to safer gambling practices, as opposed to merely meeting regulatory requirements.
The tension between voluntary and mandatory measures is a common theme in industries striving to balance self-regulation with external oversight. This debate reflects broader discussions about the role of industry in proactively addressing social issues versus the need for government intervention.
The EGBA’s initiative, regardless of its ultimate form, underscores the importance of collaboration and shared responsibility in addressing gambling-related harm. By encouraging dialogue and cooperation among industry stakeholders, the EGBA aims to create a more cohesive and effective response to these challenges.
As the vote approaches, all eyes are on the delegates and the potential impact of their decision. If approved, this standard could set a precedent for other regions grappling with similar issues, highlighting Europe’s leadership in promoting responsible gambling practices. The outcome of this vote will undoubtedly influence the future landscape of the online gambling industry, shaping how it navigates the delicate balance between growth and player protection.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
