Gambling Revenue Hits €3.07 Billion
Greece’s gambling sector experienced moderate growth in 2025, with gross gaming revenue (GGR) reaching €3.07 billion—a 6.7% rise from the previous year, according to the Hellenic Gaming Commission (EEEP). The land-based segment continues to dominate, pulling in €1.88 billion, while the online sector grew by 10.5%, now accounting for 38.8% of total GGR. Regulatory income saw a boost too, with public revenues from gambling taxes and fees climbing 11.2% to €1.17 billion. Land-based gambling still dominates, with number games like KINO earning €711.3 million—37.8% of land-based GGR. Following closely, sports betting brought in €414.2 million, while VLTs added €365.9 million to the pot. Greece’s casinos also made a notable contribution, generating €268.6 million, signifying a steady 14.3% of land-based revenue. And meanwhile, horse racing lagged, adding a meager €6.4 million.
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Online Gambling Sector’s Performance
Remote gambling in Greece has seen expansion, capturing 38.79% of total GGR. This is buoyed by 24 licensed operators with applications still in the pipeline. Fixed-odds betting leads the online sector, accounting for 40.3% of online GGR, while live casino, poker, and slots make up 59.7%. OPAP, Greece’s primary lottery operator, contributed with a record-breaking year. Their FY25 update highlighted a 16.9% uptick in iGaming revenue, bolstered by its ongoing integration with Allwyn. Online operators, overall, were the largest contributors to public receipts, generating €736.94 million—63.1% of public gambling revenue. However, casinos and state lotteries also added their share, though smaller.
Regulatory and Enforcement Challenges
The Hellenic Gaming Commission initiated a central player registry to better manage player protection and enhance self-exclusion efforts. But seven license holders have already connected to this system, setting the stage for more unified player protections. In tandem, the Hellenic National Bioethics and Technoethics Commission proposed stricter marketing controls to curb underage gambling—including tighter ad regulations during youth-oriented programming. Gambling advertising expenditures touched approximately €130 million, with online channels leading the spend. The EEEP approved over 1,300 marketing plans but rejected 156, reflecting an active regulatory approach. Additionally, enforcement actions are ramping up, as seen with six new blacklist updates that expanded blocked domains to 12,642. The government claims illegal gambling cost the state around €400 million in lost revenue last year.
Future Considerations and Next Steps
The Hellenic Gaming Commission continues to tackle illegal activities and improve regulatory measures. A study found that influencers are a major gateway for illegal gambling, with 10% of respondents citing them as their route to black-market sites. And the Commission will likely focus on this issue moving forward. Looking ahead, the Commission is expected to roll out the next phase of its player registry within the year. This implementation might signal further regulatory tightening aimed at promoting responsible gambling and protecting public revenues.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
