The Hong Kong Jockey Club has significantly bolstered its leadership team by appointing Terecina Kwong as the new executive director of membership and customer excellence (EDMCE), effective from September 17, 2025. This strategic decision, announced on September 9, reflects the Club’s commitment to enhancing its operational and customer service capabilities.
Kwong will join the Board of Management, bringing with her a robust portfolio of experience in customer management, technology, innovation, and operations across various markets globally. Her academic credentials include a Master of Business Administration from The Chinese University of Hong Kong, a Bachelor’s degree in Law from the University of London, and a Bachelor of Arts from the University of British Columbia. Before joining the Jockey Club, she was the chief operating officer at HSBC International Wealth and Premier Banking, where she played a pivotal role in advancing the bank’s customer-centric strategies.
As EDMCE, Kwong will report directly to CEO Winfried Engelbrecht-Bresges. She will be tasked with spearheading the Club’s membership strategy, aiming to offer unparalleled lifestyle and culinary experiences to its members. This role is crucial as the Club seeks to strengthen its position not only as a leading racing organization but also as a premium lifestyle brand.
Her responsibilities will extend to overseeing the operations of the Jockey Club’s clubhouse and racecourses in Hong Kong and mainland China. Furthermore, she is expected to revitalize the sport’s appeal by enhancing fan engagement and attracting new participants to the horse ownership program.
Kwong will also take charge of the Jockey Club’s data strategy and governance, focusing on optimizing member, owner, and customer information. In a rapidly evolving digital landscape, this strategic direction is seen as essential to maintaining a competitive edge and delivering world-class customer experiences.
The broader context of this appointment reflects a dynamic period for the gambling and racing industries in Hong Kong. With the government closely monitoring gambling regulations, the Jockey Club’s initiatives must align with broader economic and societal trends. Recently, Hong Kong officials clarified that tax revenue was not the primary motivation behind the legalization of basketball betting, emphasizing a commitment to regulated and responsible gambling practices.
However, some industry observers suggest that expanding legal betting options, including those for basketball, could be a response to the increasing competition from neighboring regions. Macau’s thriving gambling scene, for instance, continues to attract a substantial number of visitors and revenue, prompting Hong Kong to innovate and diversify its offerings.
Critics argue that while the Jockey Club’s enhancements in leadership and strategic direction are positive developments, there is a need to balance growth with social responsibility. The introduction of legal basketball betting, although portrayed as a regulatory evolution, brings concerns about potential impacts on problem gambling rates. As one analyst put it, the delicate balance lies in “promoting a vibrant betting ecosystem while safeguarding societal well-being.”
Despite these challenges, the Hong Kong Jockey Club remains a key institution in the region, known for its significant contributions to public welfare through donations and community projects. With leaders like Kwong at the helm, the Club is poised to navigate these complexities while reinforcing its legacy in the racing and gambling sectors.
In conclusion, Terecina Kwong’s appointment as EDMCE represents a strategic move to enhance the Hong Kong Jockey Club’s operations and customer relations. Her expertise is expected to drive innovation and excellence, ensuring that the Club not only meets but exceeds the expectations of its members and the broader community. As the industry evolves, the Club’s forward-thinking approach and commitment to leadership excellence will be crucial in sustaining its success.
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