Las Vegas plans to launch its first city-wide discount program, “The Fabulous 5-Day Sale,” from September 22 to September 26, in an ambitious effort to reignite tourist interest after a noticeable slump in visitor numbers. The initiative by the Las Vegas Convention and Visitors Authority (LVCVA) is part of the broader “Welcome to Fabulous” marketing campaign, a $35 million strategic move intended to emphasize the city’s vibrant value and excitement after a significant 8% decrease in tourism this year, including a sharp 12% drop in July alone.
In a city known for its glittering allure and boundless entertainment options, officials are positioning this campaign as a direct response to remind both new and returning visitors of the diverse and budget-friendly adventures awaiting them. Unlike previous promotions, this is the first instance where deals have been orchestrated across the entire Strip, downtown, and surrounding resort areas, demonstrating a robust and unified effort to boost visitor numbers.
Enticing offers listed on VisitLasVegas.com include a spectrum of discounts, such as 20% off High Roller observation wheel tickets, reductions on gondola rides at The Venetian, and half-price golf at The Strat’s Atomic Golf. For the adventurous, unlimited zipline flights at Fremont Street’s Slotzilla are available for $69. With over 50 hotel packages and special rates on shows and dining experiences, there’s something for every visitor. A dedicated section offers exclusive discounts for locals, further pushing the message that Las Vegas welcomes everyone.
The promotional campaign extends beyond attractive deals. A countdown clock on the website builds anticipation, while promotional videos featuring social media influencers showcase the city’s attractions and available discounts. However, potential visitors are cautioned about possible blackout dates and limited availability for some offers.
The “Welcome to Fabulous” campaign had already made waves earlier this month, starting with a national TV ad during the NFL’s first game of the season, turning heads with illuminated signs across Las Vegas, and even featuring a 3D billboard in New York City’s Times Square. In addition, travelers at Harry Reid International Airport are greeted with an interactive arrival area, complete with music, performers, and themed lighting, setting the tone for their Las Vegas adventure. During a Raiders game, Allegiant Stadium’s tunnel displayed the spectacle of the ongoing campaign, aiming to captivate and engage audiences.
As Las Vegas gears up to attract more fall visitors, the LVCVA’s efforts are set against the backdrop of a challenging tourism landscape. They aim to build momentum heading into 2026, anticipating a revival in convention bookings and group sales that promise to restore traffic to its former bustling levels. City officials are optimistic that by rolling out citywide deals and launching extensive advertising campaigns, they can combat perceptions of Las Vegas as an overpriced destination, restoring its reputation as a premier location for recreation and business travel.
However, the path forward isn’t without its challenges. Critics argue that the city’s reliance on discounts may not address deeper issues affecting tourism, such as broader economic concerns or shifts in travel preferences. They suggest that Las Vegas might also need to innovate its offerings, perhaps by diversifying beyond traditional gaming and entertainment, to remain competitive in an increasingly varied travel market.
Despite these concerns, there is a prevailing sentiment among local businesses and stakeholders that the initiative is a step in the right direction. Many believe that by focusing on affordability and showcasing the unique value proposition of Las Vegas, the city can successfully lure back visitors who might have been hesitant due to cost considerations.
The ultimate success of “The Fabulous 5-Day Sale” and the broader “Welcome to Fabulous” campaign is yet to be seen, but the optimism is palpable. As one insider mused, the collective effort and enthusiasm behind this initiative reflect Las Vegas’s enduring spirit of reinvention and resilience. The coming weeks will reveal whether this ambitious push can indeed reverse the tourism downturn and set the stage for a prosperous future.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
