In February, Las Vegas experienced an increase in visitor numbers, with the city welcoming approximately 3.03 million visitors, according to the Las Vegas Convention and Visitors Authority (LVCVA). This represented a 2.1 percent increase compared to the same month last year, although it was slightly lower than the 3.27 million visitors recorded in January.
The hotel occupancy rate in February reached 81.7 percent, marking an increase of 1.2 percentage points year-over-year. The average daily rate (ADR) for hotel rooms was reported at $193.2, up by 3.8 percent. Weekend hotel occupancy improved to 89.3 percent, a rise of 2.9 percentage points, whereas midweek occupancy saw a modest increase to 78.1 percent, up by 0.4 points. Occupancy on the Strip, however, decreased by 1.5 percentage points, settling at 85 percent.
Despite the overall growth in visitor numbers, convention attendance experienced a slight decrease of 0.4 percent compared to the previous year. This decline was attributed to the absence of the International Builders Show and the Kitchen & Bath Show, which did not take place this February. However, the presence of events such as the AHR Expo, the National Automobile Dealers Association (NADA), and the Western Veterinary Conference, which occurred in February rather than March, contributed positively to attendance figures.
In a broader context, Las Vegas received 38.5 million visitors in 2025, reflecting a 7.5 percent decrease from the previous year. The decrease in annual visitor numbers was accompanied by a drop in hotel occupancy, which fell to 80.3 percent, down by 3.3 percentage points.
The fluctuation in visitor numbers and hotel occupancy rates highlights the dynamic nature of the Las Vegas tourism and hospitality sector. The impact of major conventions and events on tourism figures underscores the importance of these gatherings to the city’s economy. As the city navigates these changes, stakeholders in the gambling and hospitality industries continue to adapt to shifting patterns in visitor behavior and external influences on travel trends.
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