On September 15, 2025, Lisbon will host the Legends Charity Game, an event envisioned by Rasmus Sojmark, CEO and founder of SBC & Sport Global, to harness the power of football in support of humanitarian causes. This charity match aims to blend the universal appeal of football with a mission to assist vulnerable communities, channeling proceeds to organizations including the Red Cross and Caritas.
Sojmark, a lifelong football enthusiast, shares that the inspiration for the Legends Charity Game emerged from a combination of his passion for the sport and his professional involvement in events. He recalls childhood days spent dreaming on muddy pitches, his love for Championship Manager, and a career that naturally intertwined with sports. This event, he explains, is a continuation of his journey: “It’s us saying: let’s make this passion into something the whole industry can enjoy together.” The game aims to do more than entertain; it seeks to create a sense of collective responsibility among fans and players alike.
Joining as a Gold Sponsor, Amusnet’s involvement is pivotal to the event’s success, contributing significantly to the anticipated goal of raising over EUR1 million for the selected charities. These include the Red Cross in Ukraine, which provides emergency aid amidst the ongoing conflict, and International Alert, which works towards peace in regions affected by violence. In Portugal, the Red Cross focuses on disaster relief and economic support, while Caritas Portugal aids families facing poverty and displacement.
Fans can expect an electrifying atmosphere, reminiscent of a Champions League final, with iconic players like Hristo Stoichkov and Krasimir Balakov from Bulgaria, and legendary figures such as Luís Figo leading the Portugal Legends. The World Legends team will feature global stars like Peter Schmeichel, Roberto Carlos, and Kaká, promising a spectacle of skill and nostalgia. The camaraderie on the field will transcend traditional rivalries as players unite for a shared cause.
While the Legends Charity Game promises a night of thrilling football, its broader impact is what stands out. The initiative aims to leave a lasting legacy, with aspirations to continue running the game annually until the 2030 World Cup in Portugal. This long-term vision reflects a commitment to sustaining support for the partner charities, with Sojmark emphasizing, “If even one child gets the chance to grow up in a safer environment, one family receives the support they need, or one community finds hope, then the game will have achieved something truly meaningful.”
Amusnet’s philosophy, “We care for our people and society,” aligns seamlessly with the event’s goals, highlighting the potential of football to act as a catalyst for positive change. The collaboration between SBC and Amusnet has evolved over the years, with both entities fostering a shared vision of community support through events like the SBC Summit in Lisbon.
SBC’s commitment to excellence in event organization is underscored by its ambitious plans for the future. The SBC Summit, dubbed the “Greatest Show in Gaming,” reflects the company’s dedication to delivering premier industry gatherings. As SBC expands its reach to new regions in 2026, it remains focused on providing access to emerging and newly regulated markets, ensuring that its events continue to lead and inspire within the industry.
The Legends Charity Game stands as a testament to the power of football to unite, inspire, and uplift. By transforming a beloved sport into a vehicle for change, this event underscores a profound truth: that the global football community possesses the ability to heal, empower, and provide hope where it’s needed most.
David Garato is a luminary in gaming journalism, renowned for peeling back the curtain on the gaming world with his witty and insightful commentary. A decade into weaving stories from the pixelated edges of indie games to the expansive universes of AAA titles, David’s work is a thrilling blend of analysis and adventure. When not writing, he’s live-streaming, sharing his gaming exploits with an engaged and growing audience. David doesn’t just write about games; he lives them, making him a trusted guide in the gaming community.
