The Department of International Affairs (DIA) in New Zealand has intensified its efforts against illegal gambling by targeting four prominent social media influencers. These individuals, identified as Millie Elder-Holmes, Calen Morris, Billie Whaanga, and Tuhira Wana, are facing fines of NZD 5,000 each for their involvement in promoting illegal gambling activities within the country. The influencers have been accused of directing their followers to offshore gambling sites, which is considered unlawful under New Zealand’s strict gambling regulations.
Among the sites promoted by these influencers is Spinbet, a Curacao-based gambling entity that has been flagged by regulators. Vicki Scott, the Director for Gambling for DIA’s Regulatory Services, has reiterated that advertising offshore gambling platforms is illegal, highlighting New Zealand’s commitment to enforcing strict gambling laws. The fines issued to the four influencers range from NZD 5,000 to NZD 20,000, with Millie Elder-Holmes and Tuhira Waha each facing penalties of NZD 15,000, while Calen Morris and Billie Whaanga are each confronted with NZD 20,000 in fines due to multiple infractions.
This regulatory action comes at a critical juncture as New Zealand gears up to establish a regulated online casino system. The growing concern is that promotions for unlicensed gambling sites could undermine the integrity of the forthcoming legal framework. DIA is committed to ensuring compliance and warns that any party promoting offshore brands will face legal consequences.
Vicki Scott emphasizes the seriousness of the situation, noting that previous warnings to Spinbet have gone unheeded. In April, DIA reached out to Spinbet, demanding it halt operations targeting New Zealand residents. However, Spinbet allegedly persisted, enticing New Zealanders with special promotions, including cash prizes and free spins. This approach showcases a blatant disregard for New Zealand’s regulatory mandates.
The crackdown is a part of a broader strategy to curb the influence of unregulated gambling in the region. DIA’s investigation extends beyond these four influencers, with inquiries into eight additional influencers suspected of similar activities. The department aims to uphold the law and prevent any erosion of public trust as the country transitions into a regulated online gambling environment.
A counterpoint to this enforcement action suggests that these influencers may not have fully understood the legal implications of their promotions. With the rapid evolution of social media marketing, the boundaries between legal and illegal promotions can sometimes blur. Some argue that a more comprehensive educational campaign targeting influencers might be beneficial in preventing future violations.
Nonetheless, as New Zealand prepares to launch a regulated online casino regime, the DIA remains steadfast in its mission to regulate online gambling activities tightly. The department’s actions serve as a warning to others who might consider flouting the country’s gambling laws. The gravity of the situation is underscored by the potential for hefty fines and legal action, signaling a clear message that illegal gambling promotions will not be tolerated.
The enforcement of these fines not only holds individuals accountable but also reinforces the broader regulatory framework necessary for a fair and secure gambling environment in New Zealand. As the landscape of digital marketing and gambling evolves, the emphasis on clear legal compliance becomes increasingly crucial, both for influencers and the platforms they promote.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
