PrizePicks, a burgeoning name in the daily fantasy sports scene, has clinched a new partnership with the Atlanta Hawks and State Farm Arena. This deal situates PrizePicks as a “Proud Partner” of the team, granting them extensive brand integration across various channels—like game-day broadcasts, in-arena signage, and digital platforms.
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PrizePicks Expands NBA Presence
The collaboration with the Hawks will see PrizePicks deeply embedded in the team’s game-day experiences. This includes the introduction of the “PrizePicks Party Deck,” a feature inside State Farm Arena designed for hosting game-day experiences, concerts, and comedy shows. It’s a notable move for the company, enhancing fan engagement through in-game stat updates and in-arena moments, placing them at the forefront of experiential marketing within the NBA. PrizePicks senior vice president of partnerships, Joey Molko, highlighted the Atlanta connection, stating, “PrizePicks was born in Atlanta, and basketball has always been part of our soul, so we couldn’t be more excited that our first NBA franchise partnership is with our hometown team. The Hawks share our obsession with bringing fans closer to the game.”
Mutually Beneficial Partnership
Andrew Saltzman, president of business enterprise for the Atlanta Hawks and State Farm Arena, echoed the sentiment, speaking on the local roots shared by both entities. He expressed enthusiasm about the potential to create memorable experiences for fans, noting, “We are thrilled to be the first NBA franchise to partner with PrizePicks. As two organisations with deep roots in Atlanta, we look forward to building something truly special together.”
Notably, PrizePicks has also been named the presenting partner of Hawks AF (And Friends), a podcast series produced by Hawks Studios and hosted by D.C. Young Fly. This integration further solidifies the company’s deepening ties with Atlanta’s basketball culture.
Regulatory and Market Context
PrizePicks’ partnership with the Hawks follows their earlier designation as an Official Daily Fantasy Sports Partner of the NBA. In a year where fantasy sports continue to evolve, this move aligns with a broader strategy of expanding market presence and tapping into fan interaction trends. The NBA’s openness to such partnerships reflects a pattern seen across major leagues, where teams seek to deepen connections with younger, tech-savvy audiences. The timing of the deal is significant, coinciding with a period where the NBA and its teams are increasingly engaging in partnerships that blend sports with technology-driven experiences. This partnership is expected to drive both immediate and long-term benefits, using PrizePicks’ expertise in delivering interactive fan experiences.
Looking Ahead
The partnership is set to commence as the new NBA season tips off, with activations and integrations rolling out over the coming months. Both parties are eager to see how this collaboration enhances the game-day experience at State Farm Arena. Whether this paves the way for similar partnerships in other cities remains to be seen, but for now, the focus is firmly on Atlanta and what promises to be a vibrant season for Hawks fans and PrizePicks users alike.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
