SoftConstruct, a leading name in the iGaming industry, is set to unveil its latest advancements in AI technology at the upcoming SBC Summit Lisbon from September 16-18, 2025. Leonid Kirakosyan, CEO of SoftConstruct, has made it clear that the company’s focus will be on showcasing BetConstruct AI, a suite of cutting-edge tools designed to transform the operator and player experience across the industry.
BetConstruct AI is more than just a collection of enhancements; it is a comprehensive ecosystem built to adapt and evolve with every interaction, creating a dynamic experience akin to a “chameleon.” Kirakosyan explained that this approach represents a significant technological leap forward, positioning SoftConstruct as a leader in the next phase of iGaming. Each product, service, and interaction provided by BetConstruct will be enhanced by genuine AI capabilities.
At the summit, BetConstruct plans to introduce several pioneering AI solutions. Among them is the Chameleon AI Game Recommendation System, which offers an instant, personalized player lobby with intelligent game selections tailored to individual preferences. This is supplemented by the Umbrella AI, a dynamic tool for real-time fraud detection and risk management that outperforms traditional rule-based methods. An AI-Powered CRM will also be featured, capable of identifying hidden VIPs, predicting player churn, and crafting behavior-driven segments for highly targeted campaigns.
These innovations are built on BetConstruct’s unique data sets, providing unmatched insights and benefits to operators and content providers. Hundreds of partners are already reaping the rewards of these AI-driven solutions, marking a new era of efficiency and personalization in iGaming.
BetConstruct’s commitment to AI extends beyond product innovation, as the company envisions AI as the backbone of operational excellence across all verticals. In casinos, AI personalizes gaming adventures, while in sportsbooks, it customizes odds, bets, and insights based on player profiles. Across every facet of the industry, AI streamlines operations, automates risk monitoring, and enables compliance in unprecedented ways. This allows operators to focus on strategy and creativity, with AI handling player satisfaction and business performance optimization.
Personalization is a key trend in iGaming, and BetConstruct AI is at the forefront of this movement. By analyzing real-time player behavior, preferences, and journeys, operators can deliver more tailored experiences. Dynamic lobbies, targeted bonuses, and contextual support can all be customized to fit a player’s current mindset and habits, ensuring each player feels recognized and valued. This not only boosts loyalty but also enhances lifetime value.
Looking ahead, SoftConstruct’s strategic vision is to evolve BetConstruct AI into the most trusted and adaptive intelligence layer for iGaming. The company’s roadmap includes advancements towards real-time predictive engagement, unified AI systems across verticals, and a commitment to making AI explainable and ethical.
Future innovations on the horizon include AI-generated content for game narratives and player messaging, creating endless variety and relevance. Virtual AI dealers will offer lifelike conversations and adaptive hosting for immersive live casino experiences. Personal gaming concierges will provide real-time guidance and support, while intelligent support agents for operators will proactively review data and identify growth opportunities.
Furthermore, BetConstruct aims to enhance responsible gaming with AI-powered tools that offer predictive interventions and empathetic support, safeguarding players and reinforcing compliance.
While the benefits of AI in iGaming are clear, there are considerations to be made. Some industry experts caution that over-reliance on AI could lead to a loss of the human touch that many players value. The challenge lies in finding the right balance between technological innovation and maintaining a personalized, human connection.
Nonetheless, Kirakosyan remains optimistic about the future, stating that BetConstruct AI’s ongoing development will ensure that the platform remains at the forefront of the industry. By continuously expanding the intelligence and adaptability of their solutions, SoftConstruct is poised to set new standards in iGaming, delivering exceptional experiences for operators and players alike.
As the industry moves forward, the integration of AI into iGaming will undoubtedly bring significant changes. While there are challenges to navigate, the potential for enhanced player experiences and optimized business operations suggests a promising future. BetConstruct’s efforts to lead this transformation underscore the company’s dedication to innovation and excellence in the dynamic world of iGaming.
David Garato is a luminary in gaming journalism, renowned for peeling back the curtain on the gaming world with his witty and insightful commentary. A decade into weaving stories from the pixelated edges of indie games to the expansive universes of AAA titles, David’s work is a thrilling blend of analysis and adventure. When not writing, he’s live-streaming, sharing his gaming exploits with an engaged and growing audience. David doesn’t just write about games; he lives them, making him a trusted guide in the gaming community.
