The Association of South African Bookmakers (SABA), led by CEO Sean Coleman, has clarified its approach towards combating illegal gambling in the country. Speaking to iGB, Coleman emphasized that efforts are currently focused on advocacy and engagement rather than imminent legislative changes. His comments followed a SABA statement highlighting the need for enhanced laws enabling effective enforcement, rather than more laws against illegal gambling.
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Proposed Legislative Reforms
The July proposal from SABA outlined six legislative interventions targeting various acts, including the National Gambling Act and the Electronic Communications Act. These changes aim to address what SABA describes as a “significant” issue, with a Yield Sec report estimating illegal operations making up 62% of online gambling—around R50 billion in diverted gross gambling revenue. Coleman noted the need for a coordinated approach, involving regulations, communications, and financial systems. But “Our role is to present evidence-based proposals to policymakers,” Coleman stated, underscoring a multi-disciplinary strategy. He highlighted that a broad plan involving technology, legislation, and enforcement is key for tackling the problem.
National Gambling Board’s Initiative
A recent development has been the National Gambling Board’s (NGB) invitation for service providers to aid in monitoring illegal gambling websites, an initiative SABA views positively. The tender, published on June 30, expects submissions by August 7. However, details remain sparse. “We’ve not received additional operational timelines,” Coleman mentioned, adding that the NGB is looking to bolster its capabilities against illegal activities. While the proposition includes website blocking, Coleman is cautious. “Website blocking shouldn’t be seen as a silver bullet,” he stated, advocating for a strategy that combines technology with legislative and enforcement measures.
Challenges Facing Enforcement
South Africa’s regulatory framework differs from places like the UK or Australia. According to Coleman, the country’s system allows for multiple provincial licensing frameworks, complicating enforcement. He also noted illegal operators’ tools—local language support, Rand-based betting, and aggressive digital marketing—make them appear legitimate. Coleman pointed out South Africa’s socio-economic challenges, which can leave consumers vulnerable. Education is therefore critical. Additionally, cross-border payment systems and cryptocurrencies add layers of complexity to enforcement. Ultimately, Coleman suggests a holistic strategy, saying, “Our objective should be to implement a sequence of complementary interventions.”
Looking Forward
As SABA continues pushing for legislative reforms, it remains pivotal that consumer protection within a regulated framework is prioritized. More immediate actions like technological enforcement of illegal platforms and consumer education are the next steps. “Immediate action is needed to reduce consumer exposure,” Coleman emphasized. The National Gambling Board is expected to provide more details on its enforcement capabilities in the coming months.

Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
