Superbet, a leading Romanian gambling operator, has announced a significant restructuring of its leadership team to bolster its international market presence. Effective January 1, 2026, Sacha Dragic will assume the role of sole chief executive officer, as the company gears up to expand its operations in both established and emerging markets. This announcement marks a strategic move by Superbet to enhance its competitive edge in the global gambling industry.
The leadership change comes on the heels of a transformative year for Superbet in 2025. Sacha Dragic, who founded the company in 2008, returned as joint CEO late last year. Under his leadership, Superbet secured a €1.3 billion refinancing agreement with a consortium of investors, including support from Blackstone and funds managed by HPS Investment Partners. This financial backing is intended to facilitate Superbet’s entry into the Brazilian market and invest in new technologies, with mergers and acquisitions also part of the strategic roadmap.
Albert Simsensohn, the current chief operating officer, will step into the role of deputy CEO. He will be responsible for aligning strategic initiatives and executing Superbet’s global expansion plans. Additionally, Eamonn O’Loughlin, who serves as the chief commercial officer for international markets, will transition to the position of Group COO. O’Loughlin’s new responsibilities will include overseeing customer operations and partnerships, further expanding his oversight of commercial activities outside the Central and Eastern European regions.
Reflecting on these changes, Dragic acknowledged the contributions of his outgoing co-CEO, Jimmy Maymann. He noted, “I want to recognize Jimmy Maymann, whose leadership and partnership have shaped much of our progress to date. Over the past couple of years, we have achieved remarkable results, advancing our product and technology capabilities, strengthening our position in key markets, and building a culture of financial discipline and accountability.”
The reshuffling of Superbet’s leadership is seen as a natural evolution in the company’s growth trajectory. It underscores the maturity of the organization and its ambitions to embark on the next phase of sustainable global expansion. Dragic emphasized that this planned evolution marks a critical step in positioning Superbet for the future.
Jimmy Maymann, reflecting on his tenure with Superbet, expressed gratitude and optimism for the company’s future. He remarked, “When Sacha first asked me to join the Board three years ago, our ambition was made clear: to transform Superbet into a global challenger built on a world-class product and technology platform. It was necessary to accelerate that change from within, and I took the lead on that chapter of transformation. It’s been a privilege to work with Sacha and the whole Superbet team, and I’ll continue to do so as an advisor and board member. This is a great company with huge potential ahead, and I look forward to helping see it materialize.”
Founded in 2008, Superbet quickly emerged as a dominant player in the Romanian gambling sector under Dragic’s leadership, which he held until 2019. Before establishing Superbet, Dragic was the executive VP for International at Mozzart Sports Bets, managing operations in Romania, Macedonia, and Kosovo. Beyond his role at Superbet, Dragic is an active investor through Mozaik Investments, D Craig Holding, and D Moonshots, focusing on private equity, real estate, finance, and early-stage startup investments.
However, some industry analysts caution that while Superbet’s strategic moves are ambitious, the global gambling market is highly competitive and fraught with regulatory challenges. Entering new markets like Brazil requires not only capital but also a deep understanding of local regulatory landscapes and consumer preferences. Competitors may already have entrenched positions, posing additional hurdles for Superbet’s expansion.
Despite these challenges, Superbet’s leadership is confident that their robust financial backing and strategic vision will pave the way for success. As the company transitions into this new chapter, it aims to leverage its strengths in technology and product offerings to differentiate itself in new markets.
In summary, Superbet’s decision to streamline its leadership structure and focus on global expansion reflects a well-calculated strategy to capitalize on emerging opportunities in the gambling industry. With a strong foundation and a clear vision for the future, Superbet is poised to make significant strides in the coming years. As Dragic takes the helm as sole CEO, the company looks forward to a new era of growth and innovation in the ever-evolving gaming landscape.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
