Alberta’s online gambling scene has expanded, yet the full roster of approved operators didn’t make it live. On Monday, the Alberta iGaming Corporation revealed that 22 new sites are now up and running. Adding Play Alberta, the solitary legal option before this rollout, brings the total to 23. Still, many are left in the wings. But the Gaming Registrants list from Alberta Gaming, Liquor and Cannabis shows 31 approved sites have yet to launch. And absent from this list is Betway, owned by Super Group, despite prior indications it was set to go live.
In This News
Launch Day: Who’s In, Who’s Out
The opening day lineup was a mix of industry powerhouses and emerging players. Familiar names like bet365 Casino and Sportsbook, BetMGM, and DraftKings are present. They’re joined by BetRivers, Caesars Palace, and FanDuel, among others. However, absent from the scene were several anticipated players. A total of 31 approved operators are still waiting to activate their offerings. This includes brands such as 888, PointsBet, and Sporting Interactive—names that generate interest both in and beyond Alberta.
Regulatory Hiccups and the Betway Mystery
The absence of Betway is particularly notable. Super Group, its parent company, had secured approvals for five brands through its subsidiary, Cadtree. Yet only four appear in the regulatory database. This isn’t the first time Super Group brands have gone AWOL from approval lists—Grizzly’s Quest vanished just last month. Despite multiple inquiries, Super Group remains silent on the issue. Meanwhile, Alberta Gaming, Liquor and Cannabis has chosen to steer clear of commenting on specific applications.
Industry Context and Implications
Alberta’s rollout isn’t just a local affair. It’s part of a broader trend of provinces embracing online gambling as a potential revenue stream amid shifting consumer preferences. Similar expansions have been seen in Ontario, where regulatory frameworks continue to evolve. However, the approval delays and missing operators illustrate the complexities underlying these transitions. And whether these regulatory challenges will persist—and how they might affect market dynamics—remains to be seen. Moving forward, industry insiders will undoubtedly keep a close eye on Alberta’s unfolding market as well as Super Group’s next moves. The regulatory market, already intricate, could undergo further changes as more operators go live. Expect updates as these developments progress and additional players join the digital arena.
Marcus Chen brings a quantitative approach to poker strategy and sports betting analysis. With a background in data analytics and over eight years covering professional poker circuits, his articles combine statistical insights with practical advice for serious players looking to sharpen their edge at the table.
