A recent government-commissioned survey highlights a strong preference for licensed online casinos among gamblers in Ukraine. According to the Ministry of Digital Transformation, 86% of players said they prefer using operators with official licenses. The study, conducted from May 19 to June 26 by the SOCIOINFORM Sociological Centre, drew responses from 2,676 online casino players, emphasizing regulated gambling’s growing popularity post-legalization in 2020.
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Licensed Operators Gain Ground
The survey’s findings reveal a clear preference for licensed online casinos. Not only did 86% of respondents favor these platforms, but 78% also expressed no intention of switching to unlicensed operators. Still, this data underscores a major shift in Ukraine’s gambling market, reflecting the country’s evolving regulatory environment. Following the transition of oversight to PlayCity, the gambling market has seen increased regulation efforts. But despite the preference for licensed sites, unregulated gambling still exists. One in five participants knew friends who engage with illegal platforms. The most cited reasons for choosing unlicensed operators were quick registration, anonymity, and fewer restrictions.
Demographics and Motivations
The survey found that players are predominantly middle-income, educated Ukrainians. About 42% hold higher education degrees, while 38% have secondary specialized qualifications. Income surveys showed a clustering in the mid-range, with monthly earnings between UAH 11,000–30,000 (€210-510) for 31% of respondents. The majority of players were male, making up 73% of the sample, and were more likely to have long-term gambling experience. When asked why they gamble, 40% cited curiosity and excitement. Other motivations included distraction from everyday life, promotional offers, the desire to win money, and social encouragement. Most described their gambling as recreational and controlled, but 35% acknowledged it could become uncontrollable, with 9% facing serious financial or personal difficulties.
Regulatory Confidence and Awareness
Respondents showed mixed confidence in the current regulatory framework. While 53% believed gambling is adequately regulated, trust in the Ministry of Digital Transformation and PlayCity was more divided. Only 44% expressed confidence in these bodies, and less than a quarter felt well-informed about their roles. The study also highlighted lapses in the awareness of responsible gambling measures. Although 64% knew such tools exist, far fewer recognized specific options like self-control features, time and spending limits, or the national Register of Persons with Restricted Access to Gambling.
Future Regulatory Actions
PlayCity, now responsible for gambling oversight, has been proactive in enforcing regulations. Their latest annual report noted 250 licenses issued in 2025–26, and they’ve ramped up actions against illegal gambling, partnering with streaming platforms like Kick. The board is expected to continue refining regulatory measures in the coming year, with further updates anticipated by Q3.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
