Vermont Liquor and Lottery announced a remarkable growth in the state’s sports betting handle, which reached $20 million in September 2025. This figure represents a substantial 19.8 percent increase compared to the previous year and a significant 49.2 percent rise from August 2025. Adjusted gross wagering revenue for the month stood at $1.4 million, while the total winnings amounted to $18.5 million.
The market was predominantly driven by football, which attracted $6.9 million in bets, showing a slight year-on-year increase of 0.3 percent. Baseball followed with $2.5 million in wagers, marking a 13 percent rise. Tennis and soccer also contributed, with $1.4 million and $1.2 million in bets respectively.
The total handle comprised $14.9 million wagered within Vermont and $5.1 million from bettors located out of state. There were 13,159 active users participating from Vermont, while 11,047 users placed bets from outside the state. In total, the number of bets placed reached 818,441, with 640,199 of these occurring within Vermont’s borders and 178,242 from out-of-state bettors. On average, each bet amounted to $24.48.
Since the launch of Vermont’s online sports betting market in January 2024, the industry has shown promising growth, attracting a substantial number of participants both locally and from neighboring areas. This expansion has been attributed to the state’s strategic efforts to capitalize on the burgeoning sports betting industry, which has been rapidly gaining traction across the United States.
Industry analysts point out that Vermont’s sports betting market is benefiting from the national trend towards legalizing and regulating sports gambling, which has opened new revenue streams for states. The increasing popularity of sports betting coincides with the broader acceptance of gambling as a form of entertainment, driven by enhanced digital platforms and mobile applications that have made betting more accessible and engaging for consumers.
“Vermont has positioned itself well to maximize the potential of the sports betting market,” the consensus seems to be among industry observers. The state’s ability to attract out-of-state bettors is a testament to its competitive offerings and user-friendly platforms that appeal to a wider audience.
However, some caution that the rapid growth may not be sustainable in the long term, as neighboring states continue to develop their own sports betting markets. The competition could potentially draw bettors away from Vermont, especially if other states introduce more attractive incentives or lower tax rates on winnings. As seen in some regions, fluctuations in sports betting handles are not uncommon and can significantly impact the market dynamics.
Despite this, Vermont’s current trajectory appears positive, with stakeholders optimistic about future growth. The state’s regulatory framework has been praised for its balanced approach, ensuring consumer protection while fostering a competitive environment for operators. This balance is essential in maintaining the integrity of the market and sustaining investor confidence.
Looking forward, Vermont may explore expanding its market through partnerships with major sports leagues and betting companies to enhance its offerings. Such collaborations could lead to exclusive betting opportunities and promotions that further boost the market’s appeal.
While Vermont celebrates its September successes, industry players remain vigilant about the potential challenges ahead. The sports betting landscape is ever-evolving, with technological advancements and regulatory changes frequently altering the playing field. Vermont’s ability to adapt to these changes will be crucial in maintaining its competitive edge.
In summary, Vermont’s sports betting industry has marked a significant milestone with a $20 million handle in September 2025, reflecting robust growth and a promising future. The state’s strategic positioning and regulatory framework have been key to its success, although the long-term sustainability of this growth will depend on how well Vermont can navigate the competitive pressures and innovations in the sports betting market. As the industry continues to evolve, Vermont’s capacity to innovate and adapt will determine its ongoing success in this dynamic field.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
