The Australian Communications and Media Authority (ACMA) has ramped up its offensive against illegal gambling, directing internet service providers to block access to 12 more unlicensed gambling and affiliate sites. This decisive action comes as part of the ongoing mission to enforce the Interactive Gambling Act 2001, following investigations revealing these platforms’ unlawful operations.
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Targeted Sites and Consumer Risks
The ACMA’s recent directive affects sites including 7Signs, ChromaBet, and Pointsbetz.com, with the latter raising eyebrows for mimicking the branding of the legitimate PointsBet service. And this mimicry is a known strategy among illegal operators to dupe consumers into believing they’re engaging with authorized platforms. Since November 2019, ACMA has blocked 1,751 illegal gambling websites. Still, notably, over 230 such services have exited the market since 2017 when the current enforcement measures took hold. The regulator warns that such sites, while they might look legitimate, often lack consumer protections. This leaves bettors financially exposed and vulnerable in disputes.
Blocking Limitations and Offshore Challenges
While blocking is assertive, it has its hurdles. Blocked sites can resurface with new domains, and illegal operators are adept at using social media, affiliate content, and platforms like Kick and TikTok to reach Australian players. These platforms allow casino-branded content to proliferate at minimal cost, largely dodging regulatory oversight. According to a H2 Gambling Capital report commissioned by Responsible Wagering Australia, Australians lost an estimated AU$3.9 billion annually on illegal sites as of last year. The channelisation rate has dropped from 74% in 2021 to 64%.
Upcoming Advertising Restrictions
Australia’s enforcement market is further complicated by impending advertising restrictions. The Albanese government announced in April 2026 that new caps and bans will hit TV, radio, and online gambling ads starting January 2027. These changes risk erasing some benefits licensed operators have over their illegal competition. Compliance teams, payment service providers, and media partners will face increased scrutiny in associating with offshore offerings. The pressure is on to navigate these complexities without losing ground to the unregulated market.
Looking Ahead
ACMA’s enforcement efforts show no signs of slowing. Still, as the January 2027 ad restrictions loom, the industry awaits the full impact on legal and illegal operators alike. It’s a pivotal moment in Australia’s gambling regulation saga.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
