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AI’s Growing Influence on the Global Gaming Industry

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The International Association of Gaming Advisors (IAGA), led by its President Harper Ko, reviewed the highlights and challenges faced by the gaming sector in 2025 at its 42nd International Gaming Summit in Berlin. This annual event, which took place against a backdrop of rapid technological change and regulatory developments, focused on key issues including sports betting integrity and compliance challenges. The summit’s discussions are significant as they guide regulatory and industry standards in gaming, ensuring that all stakeholders are aligned on crucial issues affecting global markets.

The Berlin summit was notable for its emphasis on the importance of networking among senior industry leaders. Harper Ko highlighted two key sessions: the Fireside Chats with Kevin Mullally, the outgoing CEO of the UAE’s General Commercial Gaming Regulatory Authority, and Andrew Rhodes, CEO of the UK Gambling Commission. These discussions provided critical insights into the evolving landscape of gaming regulation and leadership. Additionally, the inaugural meeting of the Sports Betting Integrity Coalition was a crucial development, bringing together regulators and executives from major sports organizations, including FIFA and the NFL, to address integrity concerns in sports betting.

IAGA’s increasing engagement with online and sports betting stakeholders reflects the changing dynamics of the gaming industry. This expansion is pivotal as it ensures that the organization remains at the forefront of industry dialogue and thought leadership. The Sports Betting Integrity Coalition, established this year, is a testament to IAGA’s commitment to addressing the challenges posed by sports betting’s rapid growth worldwide. With upcoming significant events like the 2026 FIFA World Cup, there is an urgent need for coordinated efforts to protect consumer interests and maintain fair competition.

As the industry looks toward 2026, Ko expressed optimism about the harmonization of regulations, particularly in areas like anti-money laundering and responsible gaming. Such harmonization is essential for creating coherent frameworks that support consumer protection and market integrity. Yet, the industry also faces challenges due to differing regulatory approaches in various jurisdictions. The contrasting regulatory landscapes in the United States, where legalized sports betting intersects with prediction markets, illustrate the complexities of achieving global regulatory alignment.

Political and cultural factors heavily influence how gaming is regulated. Some countries operate under government monopolies, while others rely on independent commissions. These differences reflect national priorities and affect how quickly markets develop. Nevertheless, international conventions like the Macolin Convention are fostering collaborative efforts to combat manipulation in sports, paving the way for greater regulatory convergence.

AI is poised to be the most transformative force in the gaming sector in the coming year. Operators are leveraging AI for enhanced customer engagement, predictive analytics, and integrity monitoring, while regulators and advisors use AI to bolster compliance and responsible gaming initiatives. The integration of AI into product design and fraud detection is redefining operational strategies, making it an essential tool for risk management and innovation.

Beyond AI, the convergence of technology is reshaping the industry landscape. Integrated resorts are becoming multi-channel entertainment hubs, necessitating regulatory frameworks that address the fusion of gaming, hospitality, and media. The rise of cashless wallets and digital identities is enhancing accessibility but raises concerns regarding anti-money laundering compliance. Cryptocurrencies continue to gain traction, prompting discussions on their use in cross-border transactions.

The convergence of land-based casinos with online platforms and media is another trend demanding regulatory attention. Consumers increasingly expect seamless experiences across these channels, driven by advancements in streaming, interactive content, and omni-channel loyalty programs. This blurring of traditional boundaries requires regulators to devise adaptable frameworks that accommodate an integrated entertainment ecosystem.

As 2026 approaches, ongoing dialogue and collaboration among regulators, operators, and advisors will be crucial in navigating the diverse challenges and opportunities in the gaming industry. The implementation of AI and other technologies will shape the future of gaming, demanding a balanced approach to innovation and regulation. The next steps involve continuing these discussions to ensure that the industry remains both innovative and compliant while meeting consumer expectations and safeguarding market integrity.