Banijay Gaming is set to acquire Groupe JOA, France’s second-largest casino operator, in a deal poised to boost its land-based operations. The acquisition will see Banijay absorb 33 casinos, solidifying its foothold in the French market. This transaction, brokered through a put option by Blackstone and Kings Park Capital, is anticipated to finalize in the latter half of 2026, following regulatory approvals and employee consultations. This move represents another step in Banijay’s strategic expansion, as they continue to integrate both digital and physical gaming environments.
In This News
Banijay’s Strategic Growth
It’s a big year for Banijay Gaming. Earlier in 2026, they acquired Tipico, a Germany-focused betting operator, merging it with Betclic to create a formidable presence in European gambling. Banijay’s land-based portfolio is bolstered by JOA’s casinos, which drew 4.6 million visitors and generated about €430 million in gross gaming revenue in 2025. These acquisitions are part of Banijay’s strategy to establish a diverse European gaming operation, blending Betclic’s online strength with JOA’s physical casino network. Nicolas Béraud, Banijay Gaming’s Chairman, highlighted the importance of this acquisition. Still, “Customers increasingly expect seamless experiences across digital and physical environments, and this transaction positions us perfectly to respond to that evolution,” he stated. The company aims to enhance JOA’s development by using its expertise in technology while respecting JOA’s unique operational style.
French Casino market Shifts
With Groupe JOA joining Banijay’s ranks, the dynamics of the French casino market might soon see a shift. JOA stands as the second-largest operator by revenue, trailing only Groupe Barrière. But groupe Partouche holds the most venues with 40 casinos. Banijay’s involvement could potentially reignite discussions around online casino regulation in France, a topic previously shelved amid resistance from traditional casino operators. With a prominent land-based group now owned by an entity strong in online gambling, the debate could shift. The acquisition also comes as France’s casino and gambling industry sees growth and consolidation. But fDJ United, a French rival, has been expanding aggressively, acquiring several companies including igaming operator Kindred. Meanwhile, the regulatory market is adjusting with Pascal Chèvremont stepping in as the president of ANJ, the national gambling authority.
Leadership and Financial Gains
Banijay has confirmed that JOA’s current leadership will remain post-acquisition. Chairman Laurent Lassiaz expressed enthusiasm about this new chapter, stating, “Joining Banijay Gaming marks an exciting new chapter for JOA. After a successful period with Blackstone and Kings Park Capital, which laid the foundations for our growth, we have found another long-term partner with whom we share a common vision for the future.”
Financially, Banijay is on solid ground. The group’s Q1 revenue hit €1.15 billion, a 9% increase from the previous year. The entertainment division alone contributed €714.5 million, while Banijay Gaming saw a 14.4% revenue rise to €326 million, credited to heightened customer engagement despite some setbacks in football-related bets.
What Comes Next
With the deal set to close in late 2026, all eyes are on regulatory bodies for final approvals. Until then, Banijay and JOA will likely focus on integration strategies to ensure a smooth transition. the changing market of French casino gaming holds promise, and Banijay seems well-positioned to capitalize on future opportunities. The board is expected to review the acquisition details this coming quarter, aligning with the timeline for regulatory green lights.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
