BGaming reported a significant upturn in its business operations throughout 2025, highlighted by its strategic expansion into eight new markets. This development, as confirmed by Olga Levshina, Chief Commercial Officer of BGaming, underscores the importance of strategic partnerships and market diversification in achieving remarkable business growth. The expansion into markets such as Lithuania, Brazil, Colombia, Sweden, Italy, South Africa, the Netherlands, and Peru was pivotal for BGaming, offering access to broader audiences and more stable demand, which could significantly impact its market standing and future ventures.
BGaming’s expansion strategy was not solely about increasing presence but also involved a comprehensive approach to diversifying its game portfolio. The company introduced over 100 games in a year, emphasizing casual gaming formats which proved to be a major draw for player acquisition. Notably, the game Aviamasters played a substantial role in boosting visibility and player engagement, achieving significant growth in active users. This success in casual gaming was complemented by the enduring popularity of classic slot games, crucial for player retention. The development of entertainment-focused titles also contributed to increased engagement, with games like Merge Up 2 and Wild Wick designed to resonate deeply with players through data-informed mechanics.
The decision-making process behind entering new markets was aligned with BGaming’s global strategy, focusing on regions with clear regulatory frameworks and long-term growth potential. The assessment of these markets involved evaluating regulatory maturity, market size, player behavior, and demand for casual content. Ensuring a sustainable, long-term presence rather than seeking rapid, short-term gains was a key consideration in BGaming’s strategic roadmap.
BGaming also highlighted the importance of industry events and exhibitions in its growth strategy. These platforms offered opportunities for face-to-face interactions, allowing BGaming to showcase its products and gather valuable market feedback. Such events facilitated the establishment of enduring partnerships and enabled quicker market entries. The emphasis on networking at these events was a strategic move to enhance BGaming’s global footprint and brand visibility.
Looking ahead to 2026, BGaming plans to enhance its focus on several key markets, including Italy, Spain, the Netherlands, Greece, Romania, and Brazil, where it has already initiated strategic partnerships with major operators like Eurobet Italy, Sportium Spain, and BetMGM Brazil. The company is also eyeing expansion into the African market, recognizing its potential as a mobile-first region. The aim is to further scale its exclusive and customized games to meet the unique needs of its clients.
Reflecting on 2025, three critical insights have emerged for BGaming’s future strategy. Firstly, the value of partnerships has been underscored, with long-term collaborations proving more beneficial than short-term gains. Secondly, diversifying the game portfolio into distinct categories of Classic, Casual, and Entertainment has proven effective in strengthening commercial resilience. Finally, data has been pivotal in guiding decisions, with player insights, market research, and partner feedback driving game development and strategic choices.
As BGaming looks forward to the coming year, the company remains committed to leveraging these insights and strategies to cement its position in the global gaming market, adapting to regional nuances and continuing to meet the evolving demands of players and partners alike.
