The ordinance makes it clear: banks, financial services, and payment processors will be accountable for the tax obligations of illegal betting operators unless those operators hold a federal license. Still, this accountability kicks in after a formal notification from the Ministry of Finance, signaling a crackdown on unauthorized fixed-odds betting in accordance with Article 6 of Complementary Law No. 224/2025. And it’s not just about taxes. Once notified, these institutions must halt transactions linked to illegal betting within a day. Fail to comply, and they inherit the tax bill themselves. This isn’t the first time Brazilian regulators have tightened the screws — but it might be the most direct hit to date.
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Ad Agencies in the Crosshairs
But financial institutions aren’t the only ones on notice. The ordinance also targets advertisers and promoters linked to illegal betting. Unlike financial institutions, these entities won’t be given prior notice before liability is enforced. If they advertise unlicensed betting sites, they’re on the hook, too. Responsibility for identifying and notifying these financial and marketing partners falls to the Secretariat of Lotteries and Betting (SPA) and the Federal Revenue Service. This marks a major expansion of regulatory oversight in a market that has long grappled with unregulated actors.
Operational Details and Future Implications
The mechanics are laid out: a joint notice from the SPA and the Federal Revenue Service will spell out the legal entity involved, complete with business name, registration, and details of any transactions benefiting non-compliant operators. If available, any additional information that aids in implementing these measures will be included. All this comes with the promise of due process. Affected parties will engage in administrative tax proceedings, ensuring their right to a fair hearing. Yet, the wider implications for Brazil’s betting market remain uncertain. Whether these stringent measures will curb illegal operations is an open question.
Next Steps for Compliance
The Ministry’s new directive is a clear signal to the industry — clean up or face the consequences. As the SPA and Federal Revenue Service begin to issue notices, financial and advertising entities will be watching closely. Still, operators and their partners should expect enforcement actions to ramp up as the third quarter rolls in, potentially reshaping Brazil’s betting market in the process.

Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
