The government of Bulgaria has turned down proposals to increase gambling taxes and impose a sweeping ban on gambling advertising in densely populated areas. Deputy Financial Minister Lyudmila Petkova spearheads a broad review of the country’s Gambling Act, warning that further tax hikes could push more players into the unregulated sector.
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Proposed Changes and Government’s Stance
The Democratic Bulgaria party suggested raising the tax on gross gambling revenue from the recently increased 25% to 30%, while also proposing a near doubling of operator fees. Meanwhile, the We Continue the Change party called for stricter advertising limits. Petkova argued that additional tax increases would harm the fragile channelisation rate, noting that unregulated markets already capture an estimated 40% share of Bulgaria’s gambling scene. And “Most countries levy a tax of 20 or 25 percent,” she remarked, cautioning that any hike could exacerbate illegal gambling activities.
Opposition’s Discontent
Not everyone is in agreement. Opposition MP Venko Sabutev expressed dismay at the government’s decision not to amend the Gambling Act through transitional provisions. He highlighted the apparent inconsistency in legislative processes, contrasting it with amendments made to the Labour Code using similar mechanisms. “Enough with this hypocrisy,” Sabutev stated during committee discussions, pointing to what he sees as selective legislative priorities.
Current Advertising Restrictions and Future Plans
Bulgaria’s existing gambling advertising regulations are already stringent. Amendments passed in 2024 restrict such ads on TV, radio, and digital platforms, save for the state-owned Sports Totalisator. Still, only billboard ads located a safe distance from schools and other sensitive areas are permitted. And additionally, promotional material in gambling venues is limited to 50 square meters or 20% of a building’s facade. As part of the 2026 budget, Bulgaria is moving forward with a licensing regime for gambling affiliates, aimed at boosting tax revenues while curbing evasion. Affiliates would face a two-tier levy: a fixed €6,000 annual charge and a 10% tax on commissions. Officials project an increase of €100 million in annual tax income.
What’s Next?
With the government’s stance clear and the review of the Gambling Act ongoing, potential legislative changes loom on the horizon. Future discussions will likely tackle both taxation and advertising policies, as Bulgaria grapples with its unregulated market. The next round of amendments or decisions could shape Bulgaria’s gambling market for years to come.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
