In December 2024, Swish Analytics filed a lawsuit against OddsJam, a major player in the sports betting industry, accusing the latter of illegally using its proprietary odds data. Swish, a startup specializing in sports analytics and fantasy betting, alleged that OddsJam had taken its carefully developed odds calculations without permission. The conflict between these two companies has been ongoing for nearly a year and has now taken a significant turn as the California Superior Court has decided not to dismiss the case, allowing it to move forward.
Swish Analytics claims that OddsJam, known for aggregating odds from various providers including Swish, went beyond mere aggregation. The lawsuit accuses OddsJam of misappropriating odds, a serious offense in the betting world, along with charges of hot news misappropriation, unfair competition, unjust enrichment, and intentional interference. In the realm of sports betting, hot news misappropriation involves the misuse of time-sensitive information like betting odds, which can have substantial financial implications.
OddsJam had attempted to have the case dismissed, arguing that the claims presented by Swish failed to meet the necessary legal standards. Furthermore, OddsJam contended that the concept of hot news misappropriation no longer holds legal ground in California, as it has been overtaken by more comprehensive federal and state copyright laws. However, this argument did not hold sway in court.
Judge Christine Van Aken, overseeing the case, ruled in favor of Swish Analytics on all points, including the hot news misappropriation claim. She emphasized that Swish’s claims were not overridden by California’s trade secrets laws and found that the startup had sufficiently stated its case. With this ruling, the lawsuit will advance, requiring OddsJam to formally respond to the allegations before entering the discovery phase, and possibly a full trial.
This decision underscores the importance of proprietary data in the competitive world of sports betting. As the industry continues to grow, the integrity and ownership of odds data become increasingly critical. Swish Analytics, like many companies in the sector, relies heavily on its proprietary calculations to offer unique insights and competitive advantages. The case highlights the tension between data aggregation services and original data providers, a dynamic that is likely to become more prominent as the market expands.
The court’s decision also serves as a reminder of the evolving legal landscape surrounding intellectual property in the digital age. While OddsJam argued that California’s legal framework had progressed past certain misappropriation claims, Judge Van Aken’s ruling indicates that traditional concepts of property and fairness still hold weight. This adds a layer of complexity to the strategies companies must employ to protect their innovations while navigating the competitive landscape.
From a broader perspective, this case could set a precedent for how similar disputes are handled in the future. Companies that rely on aggregating data from multiple sources must tread carefully to avoid legal pitfalls associated with intellectual property and proprietary information. The outcome of this legal battle will be closely watched by industry insiders and may influence how companies structure their data-sharing agreements and competitive strategies.
However, some industry experts caution against viewing this case as a straightforward victory for Swish Analytics. They argue that the dismissal of OddsJam’s motion does not necessarily mean Swish will succeed in court. Past cases have shown that initial rulings can be reversed or adjusted as more evidence comes to light and legal arguments are refined. OddsJam still has the opportunity to present its defense and potentially overturn the current trajectory of the lawsuit.
For OddsJam, this ruling presents a challenge but also an opportunity to clarify and solidify its practices concerning data usage and aggregation. The company might be compelled to reassess its data sourcing methodologies and reinforce its legal defenses against similar claims in the future. This introspection could lead to stronger compliance mechanisms and possibly new standards in the industry.
In contrast, for Swish Analytics, proceeding with the lawsuit offers a chance to affirm its rights to its proprietary calculations and potentially gain a competitive edge. A favorable outcome could enhance its reputation and market position, reinforcing its status as a leader in sports analytics. Nonetheless, Swish must also prepare for a rigorous legal process, demonstrating the validity and originality of its claims through robust evidence and argumentation.
The stakes in this legal skirmish are high, reflecting broader trends in the sports betting industry and the growing importance of data security and intellectual property rights. As the case unfolds, it will likely provide valuable insights into the legal and strategic considerations that shape the modern data-driven economy, not just within sports betting but across sectors reliant on proprietary information.
As the legal proceedings continue, industry stakeholders will be observing closely, aware that the implications of this case could extend far beyond the immediate parties involved. The evolving narrative will contribute to ongoing discussions about the balance between innovation, competition, and fair play in the digital marketplace. This case, therefore, serves as both a cautionary tale and a clarifying moment for businesses navigating the complexities of intellectual property in the age of data.

Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
