On October 31, 2025, DATA.BET announced a pivotal partnership with Entain NCE to enhance the esports betting offerings of Entain’s Estonian brands, Optibet and Klondaika. This collaboration signifies a strategic move to expand Entain’s presence in the Baltic esports market by leveraging DATA.BET’s cutting-edge technology and expertise.
The agreement grants Optibet and Klondaika access to DATA.BET’s advanced esports betting solutions, including its renowned Odds Feed, Risk Management tools, and Bet Builder. Additionally, the deal includes various engagement features such as Pitch Tracker, Scoreboards, Video Streaming, and comprehensive Stats, aiming to enrich the customer experience and improve operational efficiency.
By integrating these solutions, Entain intends to solidify its position in the rapidly growing esports sector. The market for esports betting has been expanding, with increasing interest from both consumers and operators. As esports continues to gain mainstream acceptance, companies are eager to capture the attention of a younger, digitally-savvy audience.
DATA.BET’s comprehensive coverage spans over 30 games and 10,000 monthly events, including popular esports titles such as Dota 2, Valorant, League of Legends, and Counter Strike 2. This extensive portfolio is expected to enhance the attractiveness of Entain’s brands for esports enthusiasts, providing them with a rich stream of content and betting opportunities.
Otto Bonnin, DATA.BET’s Head of Sales, highlighted the strategic nature of the collaboration, emphasizing the high standards set for product excellence. He noted that their role is to power Entain’s ambition with an esports layer rich in content, which is crucial for maintaining consistent margins and delivering a top-notch customer experience. Bonnin hinted at future expansion, mentioning a clear roadmap to scale with more Entain brands set to join the rollout.
The sentiment was echoed by Hendrik Ahuna, Director of Sportsbook at Entain NCE, who expressed enthusiasm about the partnership. Ahuna appreciated DATA.BET’s standing as a leading esports provider and underscored their shared passion and commitment toward advancing the esports ecosystem. He conveyed optimism that this collaboration would not only elevate the esports vertical further but also position Entain’s brands at the forefront of the industry.
While this partnership represents significant potential for growth, some industry analysts suggest that the esports betting market remains relatively nascent compared to traditional sports betting. They argue that while there is substantial room for growth, companies must navigate challenges such as regulatory changes and the need to establish trust with new customer segments.
In contrast, others believe that the integration of esports into mainstream betting platforms is a natural evolution of the industry. They point out that younger generations are more inclined toward esports, and catering to this demographic is a strategic move for any forward-thinking betting company.
The collaboration between DATA.BET and Entain NCE is poised to capitalize on these dynamics, offering a robust esports betting product tailored to the needs and preferences of modern consumers. By aligning their resources and expertise, both companies aim to capture a significant share of the burgeoning esports betting market in the Baltics.
As the esports industry continues to evolve, partnerships like the one between DATA.BET and Entain NCE are likely to become more common. Companies that successfully adapt to the unique challenges and opportunities presented by esports will be well-positioned to thrive in the competitive landscape.
In conclusion, the alliance between DATA.BET and Entain NCE marks a significant step in the evolution of esports betting in Estonia and the wider Baltic region. With a shared vision and complementary strengths, they are set to redefine the esports betting experience for their customers and lead the charge in this exciting and dynamic market.
