N1 Partners and RAZE reported that their recent Canadian iGaming campaign delivered a positive return on investment (ROI) just three days after launching in April 2026. The partnership navigated the complexities of Canada’s high-cost Tier-1 market by using Facebook’s broad reach, despite the platform’s notorious costs and volatility. The campaign aimed not just at volume but focused on maintaining first-time deposit (FTD) quality and scaling effectively.
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Navigating the Canadian Market
Canada, recognized for its stable and solvent audience, was chosen as the primary market. The country offers a large volume of Facebook traffic, which was a key factor for the campaign. N1 Partners utilized their brands — including N1 Bet, RollXO, and Slot Mafia — to test various combinations that could yield the best conversion rates. This strategic testing was key in a market where generating deposits alone isn’t enough; understanding traffic behavior over time and player actions post-deposit is imperative. The choice of Canada was strategic. Facebook auctions in Canada, compared to other English-speaking regions, faced less competition during this period, allowing faster scaling of effective setups. Yet, as always, in Tier-1 markets, the risk of high costs for mistakes was ever-present, prompting a broad testing approach over a single-offer strategy.
Developing the Right Strategy
RAZE’s media-buying specialization on Facebook’s PWA was a major driver for the campaign. They analyzed top-performing slots from N1 Partners using spy tools to understand the competitive market, optimizing for Canadian audience specifics. And with guidance from N1 Partners, a custom funnel was created based on advertiser-focused metrics, not just guesswork. The campaign initially tested ten slots. Only two, from the N1 Bet brand — Gates of Olympus and Coin Volcano — proved profitable. This was thanks to RAZE’s careful analysis and creative customizations that emphasized clear calls to action and straightforward user journeys. What worked? Simple static creatives outperformed complex ones. Users reacted better to slots, bonuses, and clear calls to action. Lower installation costs of static creatives enabled faster offer changes and slot rotations. These findings shaped future budget allocations and creative strategies.
Challenges and Optimizations
The Canadian market presented its own challenges with Facebook traffic’s notorious inconsistency even within high-quality segments. It required careful evaluation and patience. And the RAZE team had to ensure campaigns had enough time to gather data before making decisions — a decision that proved key for long-term success. The testing phase involved three acquisition models focusing on deposit cost and FTD quality: Auto Bid, Min CPA Cap, and Max Bid. But only after data showed a stable CPA was achieved did aggressive scaling of budgets occur, sometimes reaching upwards of $10K. English-speaking provinces with lower CPMs stood out for performance, and conversion peaks during evenings and weekends dictated budget reallocations.
Looking Ahead
The joint initiative between N1 Partners and RAZE validated the significance of a broad strategy in Tier-1 markets. It wasn’t just about finding the right creative or slot. Success required a synchronized effort combining media-buying expertise, thorough traffic quality analysis, and a strong product funnel — with continuous data exchange between partners to guide scaling decisions. This won’t be an isolated success story. The board anticipates applying these learnings in future campaigns, focusing on validated setups to ensure profitability in high-cost markets like Canada.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
