In 2025, SEGG Media, a global conglomerate known for its involvement in sports, entertainment, and gaming, announced that its subsidiary, Sports.com Media Group, is set to acquire Racing Women Limited. This strategic move aims to empower female drivers within the motorsport industry.
Sports.com Media Group has officially signed a letter of intent to purchase Racing Women Limited completely. As part of this agreement, Sports.com Media will gain the rights to the racing organization and secure a controlling 51% stake in a newly established entity holding all of Racing Women’s assets, valued at $1 million. This acquisition is seen as a significant step towards integrating Racing Women’s intellectual property and rights into SEGG Media’s broader business framework, furthering the company’s ambitions in motorsport growth.
Racing Women Limited has been celebrated for its rapid expansion and success in increasing viewership while popularizing motorsports among women. The organization has made impressive strides in showcasing female talent on the racing tracks, challenging stereotypes and inspiring a new generation of women.
SEGG Media has been progressively expanding its footprint in the international motorsport arena. In 2025, the company sponsored two IndyCar drivers and one Indy NXT driver, reflecting its commitment to the sport. Additionally, SEGG Media has invested in notable entities like Veloce Media Group and Quadrant, indicating its broader strategy to create synergies and foster innovation. By integrating Racing Women into the Veloce ecosystem, SEGG Media aims to further empower female drivers and elevate their presence in the industry.
The acquisition follows the successful inaugural Sports.com Nations Trophy event held at Donington Park, which featured 8 Racing Women competitors from 7 different countries. The event was a testament to the rising interest and participation of women in motorsports. Jorden Dolischka from Austria triumphed in the competition, accumulating 40 points and securing a funded drive at the Radical Gulf Cup opener in Abu Dhabi, slated for November.
Both SEGG Media and Racing Women have expressed enthusiasm about the acquisition. Matthew McGahan, the president, chair, and CEO of SEGG Media, asserted his trust in the potential of the Racing Women platform and the remarkable talent it nurtures. He emphasized that incorporating Racing Women into the SEGG family not only enhances shareholder value but also positions the Sports.com brand as a leader in women’s motorsport globally. The vision is clear: to champion female drivers and continue breaking barriers within the industry.
Graeme Glew, the founder of Racing Women, hailed the acquisition as “the best news” the organization has received in a long time. Reflecting on his journey, Glew recalled founding Formula Woman 24 years ago, and the initial uncertainty about the acceptance of women in motorsport. However, the landscape has evolved, with the motorsport sector now growing rapidly and embracing diversity. Glew expressed excitement about partnering with Sports.com, noting that the synergies between their shared goals would accelerate growth and inspire global engagement with women in motorsport.
Sports.com Media’s decision to acquire Racing Women is not just a business move; it represents a broader cultural shift towards inclusion and diversity in sports. The acquisition is set against a backdrop of increasing recognition of women in traditionally male-dominated fields, with motorsport being no exception. As more women take to the tracks, there is a growing acknowledgment of their skill and potential to compete at the highest levels.
However, while the acquisition is widely celebrated, some industry observers remain cautious. They point to the challenges that persist in achieving true gender equality in motorsports, including sponsorship disparities and unequal access to top-tier facilities and opportunities. Critics argue that while initiatives like Racing Women are essential, more systemic changes are needed to ensure long-term sustainability and equality in the industry.
Proponents of the acquisition argue that Racing Women’s integration into Sports.com Media’s ecosystem will provide the necessary resources and platform to accelerate the change. They believe that with the right support and visibility, female drivers can continue to pave the way for future generations, turning motorsports into an inclusive space for all.
The acquisition of Racing Women by Sports.com Media Group marks a pivotal moment in the journey towards gender parity in motorsport. It underscores the potential for transformative change when organizations commit to diversity and inclusion. As SEGG Media continues to invest in and champion women’s motorsport, the industry watches with anticipation to see how this bold move will shape the future of racing for women around the world.
