In the competitive world of igaming, operators are realizing that simply offering a multitude of games is no longer sufficient to stay ahead. SOFTSWISS Game Aggregator, which boasts a catalog of over 36,700 titles available across 24 jurisdictions, has transformed from a mere content delivery system into a crucial analytics tool that helps operators make informed decisions and drive sustainable growth. Polina Mikhailovskaya, Product Owner at SOFTSWISS, elaborates on this evolution, highlighting how real-time data and custom reporting have become indispensable for operators.
In today’s market, operators face the challenge of identifying the games that resonate most with their audience and understanding the performance of their campaigns. The Game Aggregator goes beyond basic functionality by offering operators insights into game performance across different variables such as country, currency, provider, and individual titles. For instance, a brand aiming to capture the Brazilian market can effortlessly generate a “Top 50 Games” list specific to the region and adjust its offerings accordingly, ensuring higher engagement and return on investment.
This capability underscores a fundamental shift from relying on intuition to making data-driven decisions. Through the SOFTSWISS Game Aggregator’s detailed analytics, operators can align their portfolios with actual player demand, resulting in more effective promotions and increased engagement.
Central to this transformation is the Report Builder, an integral component of the Game Aggregator. This customizable framework provides operators with real-time performance data within a single dynamic interface, eliminating the need to juggle multiple tools or external business intelligence systems. Designed for ease of use, the Report Builder enables teams to swiftly obtain answers without waiting for data exports or technical support. Operators can track a variety of metrics, including Gross Gaming Revenue (GGR), player gaming history, and performance metrics for games or providers across any desired timeframe.
Key features of the Report Builder include:
– Real-Time Metric Tracking: Operators can instantly monitor game performance, player activities, and financial metrics.
– Instant Setup: The platform is ready for use from day one, requiring no additional tools.
– 4-Level Data Grouping: Users can analyze data at different levels, from casino to daily performance.
– On-the-Fly Filtering & Sorting: Results can be sorted by casino, provider, game, currency, and even player ID, with country grouping available from November 3.
These capabilities allow operators to conduct fraud checks in minutes rather than hours and enable marketing teams to better assess and adjust promotional budgets. Finance teams benefit from daily rather than monthly insights into GGR and betting amounts, offering unparalleled clarity.
Retention, a perennial challenge in igaming, is significantly bolstered by the data-driven approach offered by the SOFTSWISS Tournament Tool. This tool, favored by many operators, supports flexible mechanics for tournaments, aligning with different player profiles and allowing for quick promotional launches without extensive design or technical effort.
Moreover, the upcoming tournament reporting module will enable operators to track the return on investment for campaigns as easily as they monitor game performance. This module will include detailed statistics on qualified bets, tournament GGR, participant numbers, and average bet amounts, providing a clear picture of wagering volume impact.
A case study highlights the effectiveness of this data-driven approach. By analyzing regional game performance and player cohorts, an operator was able to restructure promotions and optimize game placements. This led to improved player retention, reduced churn, and a consistent increase in GGR within a few months, exemplifying the Game Aggregator’s ability to enhance content performance through insights.
The flexibility of the Game Aggregator cannot be overstated. With an architecture designed to process 20,000 requests per second and over 100,000 database transactions per second, operators can scale their operations without encountering technical limitations. The system’s seamless integration with SOFTSWISS tools extends analytics capabilities across retention, marketing, and customer acquisition, transforming it into a comprehensive growth hub rather than just a product.
Ultimately, the SOFTSWISS Game Aggregator is redefining its role in the industry. It is no longer about mere access to games but about becoming an analytics partner for operators eager to grow smarter and faster. By providing real-time data and custom reporting, operators are empowered with the control, clarity, and confidence needed to excel in the competitive igaming landscape.
As the igaming industry continues to evolve, so too does the role of analytics. While some may consider the reliance on data as overcomplicating the process, the reality is that in an industry where margins can be razor-thin, insights derived from comprehensive analytics can make the difference between thriving and merely surviving. Operators using the SOFTSWISS Game Aggregator are not just accessing a wide range of games; they are tapping into a powerful growth engine driven by data and built to scale.
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