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Swiss Gambling Industry Sees Revenue Decline in 2025

Swiss Gambling Industry Sees Revenue Decline in 2025
Swiss Gambling Industry Sees Revenue Decline in 2025
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Switzerland’s gambling industry experienced a downturn in 2025, as reported by Gespa, the Swiss Gambling Supervisory Authority. The sector saw gross player yield (BSE) drop across most categories, with total operator turnover from cross-state lotteries and sports betting reaching CHF3.87 billion—down 2.4% from the previous year. Online gambling, while representing a quarter of the BSE, increased slightly due to a sharper decline in land-based revenues.

Performance Across Product Lines

Lotto products, including EuroMillions and Swiss Lotto, saw a 3.3% revenue drop with a turnover of CHF1.277 billion. Meanwhile, scratchcards brought in CHF810.5 million, down 2.9%. Sports betting turnover declined to CHF1.174 billion, a 4.4% reduction. The steepest fall occurred in PMU horse racing pools, dropping 13.7% in turnover. Lottos and scratchcards continued to dominate, making up 75% of total BSE, a figure stable year-on-year.

Operators’ Financial Results

Swisslos and Loterie Romande, the two major lottery operators, reported a combined net profit of CHF814 million—down 4.7% from 2024. Swisslos’ net profit decreased by 5.7%, while Loterie Romande’s dropped by 2.3%. Swiss regulations dictate these profits aid public sectors like culture and social services. Online gambling saw a modest rise to 24% of BSE, though the absolute figures declined by 1.7%. Land-based BSE dropped sharper at 4.3%. Regional differences showed Swisslos heavily reliant on lottos and scratchcards, whereas Loterie Romande maintained a more balanced revenue mix.

Crackdown on Illegal Gambling

In 2025, Gespa supported 25 criminal investigations into illegal gambling and reviewed 42 cantonal criminal rulings. The authority produced expert reports and conducted forensic analyses, contributing to prosecuting unauthorized operators. They also issued five domain blocklists, encompassing 671 domains associated with illegal foreign gambling sites.

Regulatory Environment

The regulatory market in Switzerland is evolving, driven by the 2019 revision of the Federal Act on Gambling. While the legal framework has fostered online gambling expansion, the recent downturn suggests challenges remain. Analysts speculate on the market’s ability to rebound amidst tighter regulations and increased scrutiny. The board reviews further regulatory adjustments in Q4, which could impact future industry dynamics.

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