In Tasmania, Independent upper house MP Meg Webb and lower house MP Kristie Johnston have launched a significant initiative aimed at eradicating gambling advertising and sponsorship from all state-owned or publicly funded venues. This proposal emerges as a response to the pervasive presence of gambling ads, especially during sporting events, which have ingrained betting into the fabric of everyday life, according to the MPs.
The motion, slated for introduction in parliament this month, seeks to impose strict limitations on any gambling-related advertising, covering everything from physical signage and digital platforms to uniforms and broadcast media. This extensive ban would extend to future projects, including the anticipated Macquarie Point Stadium, ensuring Tasmania leads by example in curbing gambling promotions for future generations.
The proposed measure is rooted in recommendations from a 2023 federal parliamentary inquiry into online gambling, which highlighted the need for stricter controls. However, many of these recommendations have yet to be enacted at the national level. Webb and Johnston emphasize that Tasmania has the capacity to act independently, aiming to shield the public from the pervasive influence of gambling advertisements and the resultant harm, amidst the stagnation at the federal tier.
A detailed framework accompanies the motion, establishing a clear roadmap for its implementation. Should the proposal gain approval, relevant agencies would be granted a 12-month period to fully enact and enforce the ban. Additionally, the government would be obligated to deliver a progress report to parliament within six months, outlining compliance strategies, transitional steps, and any exceptions that might be warranted.
The initiative has garnered backing from the Alliance for Gambling Reform, which regards the motion as a pivotal public health measure that could inspire similar actions across other regions. Mark Kempster, a spokesperson for the Alliance, noted that the omnipresence of gambling advertisements has unconsciously conditioned audiences, especially younger demographics, to perceive gambling as an intrinsic aspect of sports culture. By removing these logos and sponsorships, the initiative aims to dismantle the normalization of gambling and reduce exposure to vulnerable groups, particularly minors.
This motion is part of a broader strategy to tighten the reins on Australia’s gambling industry. Just last month, crossbenchers in the Northern Territory called for a comprehensive reevaluation of the national online gambling regulatory body, arguing that the sector has become unwieldy and demands more rigorous oversight to function effectively.
The data supports Webb and Johnston’s campaign, suggesting a strong likelihood of success. Proponents of the motion cite national polling data indicating that a substantial 75% of Australians favor a total ban on gambling advertising. Support climbs even higher, to 81%, when it comes to restricting online gambling promotions. A survey conducted in 2022 among AFL enthusiasts, reported by Pulse Tasmania, revealed that 79% were in favor of removing gambling advertisements from AFL events and venues.
Furthermore, insights from the Australian Gambling Research Center illuminate the urgent need for such regulations. Approximately three million Australians engage in gambling behaviors deemed harmful, with the 18 to 24 age group identified as nearly twice as likely to be at high risk compared to other demographics.
As Tasmania’s parliament prepares to debate the motion in December, advocates view it as a critical precedent for other states and territories. The discourse surrounding the motion underscores the broader societal concern over gambling’s pervasive impact, particularly on youth and vulnerable populations. The proposal also sparks a dialogue about the ethical implications of gambling sponsorships and the responsibility of publicly funded entities to prioritize public welfare over commercial interests.
While support for the motion is robust, it is not without its detractors. Critics argue that a blanket ban might have unintended economic consequences, potentially impacting funding streams for state-owned venues and sports organizations reliant on gambling-related revenue. They suggest that a more nuanced approach, perhaps focusing on reducing the volume of advertisements rather than eliminating them entirely, might balance economic interests with social responsibility.
Despite these opposing views, the momentum behind Webb and Johnston’s proposal reflects a growing public sentiment for reform. As the debate unfolds, it promises to be a pivotal moment, not just for Tasmania, but for the broader Australian context, potentially influencing policy directions across the nation.
The outcome of this legislative effort will undoubtedly be watched closely, setting the stage for potential shifts in how gambling advertising is approached in Australia. Should the motion pass, it could catalyze broader reforms, challenging other states to reconsider their own policies and prioritize the health and well-being of their communities over commercial gains. As Tasmania’s parliamentarians prepare for what promises to be a rigorous debate, the spotlight is on the delicate balance between economic interests and the moral imperative to protect the public from the adverse impacts of gambling.

David Harrison stands tall in gambling journalism, marrying his firsthand casino experiences with a deep understanding of betting psychology. His articles transform complex gambling jargon into engaging tales of strategy and chance, making the world of betting accessible and enjoyable. David’s knack for narrative extends beyond print, making him a sought-after speaker on gambling trends and future bets. In the realm of gambling, David is both a scholar and a storyteller, captivating readers and listeners alike.
