In a significant move reflecting Thailand’s firm stance against the rapid expansion of casino activities, authorities have turned their attention to the 2025 Miss Universe beauty pageant. Investigations have revealed that the event might be involved in promoting illegal online casinos, a serious allegation in a country where gambling remains largely prohibited.
The Miss Universe pageant, an internationally renowned event, is now under scrutiny after reports emerged that contestants received promotional materials for online casinos in their hotel rooms. In Thailand, where online gambling is outlawed, such activities have raised red flags among the authorities.
The situation escalated when an image of Miss Philippines circulated online, showing her with a pillow branded with the logo of an online casino. This incident sparked further controversy when the contestant engaged with her social media followers, openly asking if they were following the casino’s page as well.
The 74th Miss Universe Thailand Host Committee quickly addressed the allegations. In a clear statement, Miss Grand International Public Company Limited, a major entity involved in the organization of the event, distanced itself from the controversy: They expressed their shock upon discovering that the Miss Universe Organization had allegedly promoted a sponsor connected to online casinos, stressing that they had no prior knowledge or involvement in this promotion.
The company emphasized its disapproval of using the pageant as a platform for activities that violate Thai law. The situation underscores the stringent regulations in Thailand concerning gambling. Recent changes in legislation have tightened the rules, reflecting the government’s hardline approach towards any form of gambling under the leadership of the new Prime Minister.
This crackdown is consistent with recent legislative moves in Thailand, including the overturning of laws that previously allowed the hosting of poker tournaments. The current administration has consistently demonstrated a tough stance against gambling, aiming to uphold the country’s legal framework and moral standards.
While the Miss Universe pageant finds itself embroiled in this controversy, the broader implications for global events hosted in Thailand are significant. Organizers of international events might need to reassess their partnerships and sponsorships to ensure compliance with local laws.
However, not everyone agrees with this strict approach. Some industry experts argue that such stringent measures might hinder Thailand’s potential to attract international events and tourism. They believe that a more balanced approach could be beneficial, allowing for controlled and regulated gambling that could boost the economy without compromising the country’s legal standards.
Critics of the government’s approach suggest that Thailand could potentially benefit from the revenue generated by legalized and regulated gambling, similar to other Southeast Asian countries. They point to examples like Singapore and Macau, where regulated casino industries significantly contribute to the economy.
Despite these counterarguments, the Thai government remains steadfast. Their position is clear: upholding the law and safeguarding public interest takes precedence over potential economic benefits. The controversy surrounding the Miss Universe pageant serves as a stark reminder to international organizations about the importance of adhering to local laws and cultural norms when operating within Thailand.
As this situation unfolds, it remains to be seen how the Miss Universe Organization will respond and whether they will implement changes to prevent similar issues in the future. For now, the spotlight is firmly on Thailand’s legal framework and its implications for global events hosted within its borders.

David Harrison stands tall in gambling journalism, marrying his firsthand casino experiences with a deep understanding of betting psychology. His articles transform complex gambling jargon into engaging tales of strategy and chance, making the world of betting accessible and enjoyable. David’s knack for narrative extends beyond print, making him a sought-after speaker on gambling trends and future bets. In the realm of gambling, David is both a scholar and a storyteller, captivating readers and listeners alike.
