jack.com, the Curaçao-licensed crypto sportsbook and casino, has signed UFC lightweight contender Arman Tsarukyan as its inaugural UFC athlete brand ambassador. This multi-year, multi-million-dollar deal will see Tsarukyan at the forefront of the company’s marketing efforts, particularly in connection with his fight schedule and the platform’s UFC betting markets.
Tsarukyan’s Role and Reach
Arman Tsarukyan, a prominent figure in the UFC’s lightweight division, boasts a record of 23 wins and 3 losses. Despite being among the top contenders for over a year, he hasn’t yet secured a title fight—though one is on the horizon later this year. Tsarukyan is active on social media, offering his followers a glimpse into his fighting and betting experiences. Under the new agreement, Tsarukyan will feature in jack.com’s marketing material, especially surrounding his fight preparations and UFC events. Already, Tsarukyan’s presence is noticeable on the platform’s channels; after his victory in June, a video from his camp quickly made the rounds online. jack.com has additional fan-oriented campaigns in the pipeline as part of this collaboration, with more details expected soon.
Inside the High-Stakes Bet
In a move that caught major attention, during UFC Freedom 250 on June 14, hosted on the White House’s South Lawn, someone from Tsarukyan’s entourage placed a hefty $1 million bet on Justin Gaethje at jack.com—at odds of around 5.70. This led to a lucrative $5.7 million payout after Gaethje’s fourth-round victory. UFC CEO Dana White clarified that the bet originated from a member of Tsarukyan’s circle, adhering to UFC’s regulations prohibiting fighters from betting on their events. Tsarukyan himself was reportedly in-flight during the bout, learning of Gaethje’s triumph only upon landing. Post-victory, Tsarukyan expressed his intention to gift Gaethje a new truck with a slice of the winnings. jack.com noted that discussions about an official partnership with Tsarukyan’s team ramped up following this notable payout.
Crypto Betting Dynamics
jack.com operates as a crypto-first betting platform, processing transactions in over 20 cryptocurrencies, including major ones like Bitcoin and Ethereum. This setup allowed the swift settlement of Gaethje’s payout, bypassing prolonged compliance holds typical of traditional banking methods. The platform also offers live betting, a bet builder option, and a no-wagering-requirements VIP rakeback program. This partnership with Tsarukyan is part of jack.com’s strategy to deepen its engagement with athletes while bolstering its crypto sportsbook and casino offerings. Its rebranding from Jackbit and focus on international markets underscores its ambition to be a leader in this niche sector.
What’s Next?
As Tsarukyan gears up for the potential title shot later in the year, jack.com will likely ramp up its promotional activities tied to his fights. And with crypto betting gaining traction, the company’s efforts in expanding its athlete partnerships seem poised to scale further. Keep an eye on Q4 developments for more on how this plays out.
David Harrison stands tall in gambling journalism, marrying his firsthand casino experiences with a deep understanding of betting psychology. His articles transform complex gambling jargon into engaging tales of strategy and chance, making the world of betting accessible and enjoyable. David’s knack for narrative extends beyond print, making him a sought-after speaker on gambling trends and future bets. In the realm of gambling, David is both a scholar and a storyteller, captivating readers and listeners alike.
