Germany’s federal gambling overseer, the Gemeinsame Glücksspielbehörde der Länder (GGL), is probing ADI Predictstreet for potentially enabling World Cup bets from German customers. This UAE-based prediction market operator, which gained major visibility through a partnership with FIFA during the World Cup, has a gambling license from Gibraltar—an authorization that doesn’t extend to Germany or many other European regulated markets.
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Regulatory Scrutiny Intensifies
The GGL is specifically examining whether ADI Predictstreet’s promotional activities during the World Cup breached Germany’s strict advertising rules for gambling. But the investigation, as reported by Inside World Football, also looks into whether German residents could access the company’s services. The rules in Germany are tight, focusing on addiction prevention, safeguarding minors, enforcing spending limits, and enabling self-exclusion. ADI Predictstreet’s partnership with FIFA certainly boosted its visibility—think pitch-side LEDs, stadium screens, and even during press conferences. Yet, promotion of gambling without local authorization remains illegal in Germany. After the GGL’s probe began, ADI Predictstreet blocked access for German users, displaying a message that access from Germany is restricted. A spokesperson from GGL confirmed this move: “The provider has since reacted and blocked access to its service for users from Germany.”
Broader Regulatory Concerns in Europe
This investigation isn’t happening in isolation. It coincides with heightened scrutiny of prediction markets across Europe. But regulators from nine countries, including Germany, France, and Italy, recently issued a joint warning about such platforms during the World Cup. The group highlighted concerns over consumer harm, market manipulation, and the lack of regulatory oversight. Platforms like Kalshi and Polymarket have already faced regulatory actions in various European jurisdictions. And the criticism centers around these platforms not being licensed, lacking user safeguards, and being operational around the clock, increasing the risk of addiction and financial volatility. A statement from the regulators underlines these dangers, pointing out risks of illegality, fund blocking, and fraud through insider information.
ADI Predictstreet’s International Ambitions
Despite these challenges, ADI Predictstreet continues its push for international reach. The company has partnered with Kalshi to deliver co-branded World Cup content and joint marketing initiatives. However, the company is skating on thin ice without licenses in many jurisdictions. FIFA asserts that its partnership with ADI Predictstreet was in accordance with governance procedures, though the global football organization has been tight-lipped regarding the GGL investigation. The Gibraltar Gambling Commissioner has stood by its decision to license ADI Predictstreet, despite the ongoing regulatory challenges.
What’s Next?
The GGL’s investigation remains ongoing, and its findings could have major implications for ADI Predictstreet’s operations in Europe. With the regulatory climate intensifying, companies operating prediction markets should brace for stringent scrutiny. The next steps will likely see close cooperation among European regulators to ensure compliance and protect consumers. Industry watchers will be keen to see the outcomes of these regulatory actions, particularly as more countries evaluate the impact of prediction markets.
Garry Sputnim is a seasoned journalist and storyteller with over a decade of experience in the trenches of global news. With a keen eye for uncovering stories that resonate, Alex has reported from over 30 countries, bringing light to untold narratives and the human faces behind the headlines. Specializing in investigative journalism, Garry has a knack for technology and social justice issues, weaving compelling narratives that bridge tech and humanity. Outside the newsroom, Garry is an avid rock climber and podcast host, exploring stories of resilience and innovation.
